Category Strategy Manager, Entertainment Television

Job Title: Category Strategy Manager, Entertainment Television

Job Type: Contract (W2)

Start Date: ASAP

End Date: 9/19/2026 (with potential for extension)

Work Location: New York, NY 10013 (HYBRID role)

Work Hours: Monday-Friday, 8 hours per day, 40 hours per week (standard business hours)

Hybrid Work Schedule: In-Office Mondays-Thursday & Remote on Fridays

Compensation: $62.50 to $69.50 per hour

Overview:

A top-ranked entertainment & media company is seeking a Category Strategy Manager to support its Entertainment Television advertising organization by developing data-driven category narratives, insights, and go-to-market materials. This role partners closely with senior category leadership and cross-functional teams across research, data & measurement, marketing solutions, and ad sales to position a premium entertainment television and streaming portfolio for advertisers.

The ideal candidate has experience in media strategy, category insights, advertising research, and sales enablement, with a strong ability to translate syndicated research and measurement data into compelling advertiser-facing stories. This role is well-suited for candidates coming from major media companies or agency strategy, planning, or insights teams.

Key Responsibilities:

• Partner with Category Strategy leadership to develop advertising and category insights supporting sales strategy, audience-based buying, and data-driven solutions
• Build category narratives and go-to-market presentations for internal ad sales teams and advertising clients
• Analyze consumer media behavior, entertainment and television trends, and the competitive media landscape, including competitive media spend analysis
• Mine syndicated research tools (MRI, Nielsen, You Gov, Ad Intel, SMI, EDO) to generate insights for category and client storytelling
• Develop advertiser-facing sales narratives across linear TV, streaming, and cross-platform environments
• Act as a strategic liaison between Research, Category Strategy, Data & Measurement, and Sales teams
• Support measurement strategy development tied to advertiser KPIs, including brand lift, attention, engagement, reach, and outcomes
• Oversee campaign performance analysis and effectiveness recaps with third-party measurement vendors
• Partner with data enablement teams on first-party and third-party audience segmentation strategies
• Curate category intelligence to educate sales and sales support teams on industry trends and opportunities
• Support category-specific advertising policy guidance and escalations
• Contribute to a collaborative, inclusive, and fast-paced environment

Basic Qualifications:

• High school diploma (or GED) required;
  Bachelor’s degree preferred (or equivalent experience)
• 5+ years of experience in advertising, media, category strategy, or marketing strategy (7+ preferred)
• Background in media strategy, category strategy, sales strategy, advertising research, or insights
• Hands-on experience using syndicated research and measurement tools (Nielsen, MRI, SMI, You Gov, Ad Intel, EDO required)
• Experience with multi-platform media strategy, planning, buying, and measurement across TV and streaming
• Familiarity with Nielsen Media Impact, NPower, Comscore, and cross-platform attribution solutions
• Strong storytelling skills with the ability to translate data into persuasive sales narratives
• Excellent presentation and communication skills; experience presenting to internal stakeholders and/or clients
• Self-starter able to operate independently in a fast-paced, deadline-driven environment

Preferred Experience:

• Experience at a major media company, broadcaster, or streaming platform
• Agency background in media strategy, planning, research, or advertising insights
• Experience supporting entertainment, television, or streaming advertiser categories

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