Senior Manager, Paid Social & Display

Overview

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.

As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next.

Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.

Location:

New York City, NY (Hybrid)

Company:
Foot Locker, Inc.

At Foot Locker, we're more than a global leader in sneaker and streetwear retail—we're a brand at the intersection of sport, culture, and community. We connect consumers with the world's most influential footwear and apparel brands while creating meaningful experiences across digital and physical channels. We're looking for a strategic, data-driven marketing leader to accelerate customer acquisition, engagement, and revenue through best-in-class paid social and display marketing.

The Senior Manager, Paid Social & Display will lead the strategy, planning, execution, and optimization of Foot Locker's paid social and display media programs across Foot Locker North America. This individual will be responsible for developing full-funnel media strategies that drive customer acquisition, retention, and omnichannel sales while maximizing return on advertising investment.

Reporting to the Director of Media for Foot Locker, this role partners closely with Brand Marketing, CRM, eCommerce, Analytics, Creative, Merchandising, Technology, and external agency partners to deliver high-performing campaigns that elevate the Foot Locker brand and business.

• Own the end-to-end paid social and display media strategy across platforms including Meta, Tik Tok, Snapchat, Pinterest, Reddit, You Tube, DV360, Google Display Network, and premium programmatic partners.
• Develop integrated full-funnel media plans supporting product launches, seasonal campaigns, key retail moments, loyalty initiatives, and brand storytelling.
• Manage multi-million-dollar advertising budgets while ensuring efficient allocation and optimization against business objectives.
• Establish performance goals, KPIs, forecasting models, and budget pacing processes.
• Drive customer acquisition, app installs, omnichannel traffic, online sales, and customer lifetime value through audience‑first media strategies.
• Lead ongoing testing across creative, audience segmentation, bidding strategies, placements, incrementality, attribution, and emerging ad formats.
• Partner with internal creative teams and agencies to develop high‑performing, platform‑native creative assets.
• Utilize first‑party customer data, audience insights, and measurement frameworks to improve targeting and personalization.
• Collaborate with Analytics and Data Science teams to evaluate attribution models, media mix modeling, incrementality testing, and campaign…