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Brand Image Specialist, Global Directives, Men's Polo, W​/S

Job in New York, New York County, New York, 10261, USA
Listing for: Brobston Group
Full Time position
Listed on 2026-10-01
Job specializations:
  • Marketing / Advertising / PR
    Brand Ambassadors & Brand Management, Retail Marketing
Salary/Wage Range or Industry Benchmark: 65000 - 90000 USD Yearly USD 65000.00 90000.00 YEAR
Job Description & How to Apply Below
Summary

The Brand Image Specialist supports the development and delivery of global brand image direction for Men's Polo, including Golf, RLX, and Accessories, within the W/S channel. The role helps create cohesive brand storytelling through seasonal directives, showroom execution, and tools that promote consistent visual presentation across regions. It also partners with cross-functional and regional teams on store openings and special projects.

Responsibilities
  • Support development and execution of global brand image directives and seasonal showroom planning.
  • Partner with Design, Merchandising, and Marketing to strengthen product storytelling and align presentation with business priorities.
  • Assist with global guidelines, tools, standards, and showroom processes to promote consistent execution across regions.
  • Support product presentation strategies, prototypes, new store openings, and special projects.
  • Collaborate with regional teams to adapt global concepts to local market needs and operational considerations.
  • Participate in market visits and visual reviews, and contribute to adopting tools and technologies that improve visual strategy and efficiency.
Requirements
  • Creative sensibility and understanding of visual merchandising and brand storytelling.
  • Strong organization and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
  • Effective communication and collaboration skills across cross-functional teams.
  • Proactive, adaptable, and solutions-oriented approach, with interest in visual merchandising and global retail environments.
  • Willingness to travel.
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