Senior Lifecycle Email & SMS Marketing Contractor

Location:

Remote, U.S. Only

Weekly

Hours:

10

Zero Gravity Marketing (ZGM) is seeking an experienced Senior Lifecycle Email & SMS Marketing Strategist to join our freelance contractor network and support upcoming retention and lifecycle marketing engagements.

This is a senior, strategy-first, hands-on role for an experienced marketer who can own lifecycle programs from strategy through execution and optimization. You’ll work primarily with ecommerce and DTC brands, developing customer journeys, campaign strategies, segmentation frameworks, automations, and testing plans that drive engagement, retention, and revenue growth.

The ideal candidate has deep expertise in Klaviyo
, strong ecommerce instincts, and the ability to move seamlessly between high-level strategy and hands-on execution. You should be comfortable independently managing projects, collaborating with creative and account teams, presenting recommendations to clients, and turning performance data into actionable strategies.

This is a remote, project-based contractor role with the potential for ongoing engagements based on client needs and performance.

• Own end-to-end lifecycle and retention marketing strategies across assigned clients.
• Develop customer journey frameworks that support acquisition, conversion, repeat purchase, retention, and reactivation.
• Build lifecycle roadmaps aligned with client business goals, product cycles, promotions, and customer behavior.
• Identify opportunities to improve customer lifetime value, repeat purchase rate, engagement, and retention.
• Evaluate existing lifecycle programs and provide actionable recommendations for improving performance.
• Develop strategies that connect email and SMS with broader ecommerce and marketing initiatives.
• Experience using Shopify, GA4, and ecommerce analytics to fuel lifecycle strategies within Klaviyo.

• Develop and manage monthly email and SMS campaign calendars based on business priorities, promotions, launches, seasonality, and customer lifecycle.
• Build, configure, test, and QA email and SMS campaigns in Klaviyo
  .
• Develop campaign briefs and provide strategic direction for copy, creative, design, offers, messaging, and CTAs.
• Guide creative teams and/or independently refine creative assets using tools such as Figma or Canva.
• Ensure campaigns follow email/SMS best practices across desktop and mobile.
• Manage campaign execution from strategy and briefing through deployment and post-send analysis.
• Support high-volume ecommerce moments including Black Friday/Cyber Monday, holiday, product launches, and promotional events.

• Build, optimize, and maintain lifecycle automations such as Welcome, Abandonment, Post Purchase, Replenishment, Lapsed, VIP / Loyalty and other behavioral and transactional journeys
• Evaluate existing flows for gaps, redundancy, performance, and customer experience.
• Develop sophisticated customer journeys using behavioral, transactional, engagement, and purchase data.
• Identify opportunities for personalization, dynamic content, conditional logic, and cross-channel messaging.

• Develop sophisticated audience segmentation strategies based on customer behavior, purchase history, engagement, lifecycle stage, and other relevant attributes.
• Build strategies for engaging new, active, lapsed, VIP, and non-engaged audiences.
• Develop and optimize subscriber acquisition strategies, including pop-ups, forms, landing pages, and other lead capture opportunities.
• Identify opportunities to grow owned audiences and improve subscriber list quality and engagement.
• Apply segmentation and personalization strategies to improve campaign…