Director of Brand Strategy

Ready Set Rocket (A Sia Company), partners with ambitious brands to solve complex business challenges through integrated marketing, digital experience, customer strategy, creative, media, data and technology. We are building on significant momentum and investing in the next stage of our growth. Our clients look to us for strategic partnership that connects business objectives with measurable outcomes across the full customer journey.

The Brand Strategy Director role is for a strategic leader who thinks deeply about human behavior,audience mindsets, motivations, emotional drivers, and the moments that influence decision-making;and knows how to translate those insights into cohesive brand, communications, and experience strategies and narrative platforms that are informed by both qualitative insight and performance data.

You will define the strategic foundation that unifies how a brand shows up across creative, communications, content, and experience touchpoints. You will also shape the core brand story and experience principles that guide how that story is expressed across channels and moments.

The goal is to ensure the ecosystem reflects what customers actually need, care about, and respond towhile clearly defining what success looks like and enabling teams to measure, learn, and optimize over time.

You’llpartner closely with Creative, Growth, Analytics, and Client Leadership. Working in active collaboration with analytics teams to define KPIs, interpret performance signals, and translate insight into strategic refinement guiding multidisciplinary teams with clarity, insight, and a compelling point of view to architect experiences and storytelling journeys that feel relevant, resonant, and purposeful.

Your Impact

Shape audience-led strategies that clarify how brands build meaningful, lasting relationships with people and how those relationships translate into measurable outcomes.

Establish a unified experience and narrative architecture that aligns brand storytelling, communications, customer journeys, and success metrics.

Elevate creative output by grounding ideas in deep human insight and clearly articulatedobjectivesthat enable performance evaluation and learning.

Help clients reframe challenges,identify growth opportunities, and connect strategy to outcomes across brand, engagement, and conversion through clearer narrative direction and experience design choices.

Contribute to the evolution ofSiaX’sstrategic POV by strengthening how insight, experience design, brand narrative systems, and measurement work together in an integrated offering.

What Success Looks Like

Whenyou’re thriving in this role, the impact is felt across the work, the team, the client relationship, and the business:

Audience Insight & Behavioral Understanding

The team rallies around a clear, shared understanding of who the audience is, what they care about, and why they behave the way theydo,supported by research and behavioral data.

Strategy consistently starts from human truth and is reinforced by performance signals, resulting in work that feels intuitive, relevant, and grounded and expressed through consistent brand storytelling frameworks.

Client conversations evolve from surface-level tactics to deeper discussions about motivation, mindset, moments that matter, story resonance, message clarity, and how effectiveness is measured.

Experience & Narrative Architecture

The brand shows up as a cohesive, intentional ecosystem,not disconnected campaigns or channels with clarity on how success is defined across the customer journey.

Stories evolve naturally across touchpoints, with each interaction reinforcing a clear emotional and functional value exchange that can be evaluated over time and mapped to a defined narrative…