Sr Manager, Social Media

#We Are Paramount  on a mission to unleash the power of content you in?
We’ve got the brands, we’ve got the stars, we’ve got thepowerto achieve our mission to entertain the planet - now all we’re missing is YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter - both for our audiences and our employees - and aim to leave a positive mark on culture.

The Sr. Manager, Social Media is the strategic lead for assigned titles on the Paramount+ Social team. This person owns the end-to-end social strategy for their title portfolio - translating marketing priorities into fan-forward social campaigns with a defined strategic and creative POV. This role is pivotal in leading the day-to-day planning and execution of social media campaigns, creative ideation and production, and working closely with Marketing, Creative, Publicity and other internal and external stakeholders.

The ideal candidate has prior experience working in digital marketing and/or social media, creating partnerships with colleagues across divisions, and is enthusiastic about entertainment.

This position reports to the Director, Social Media on the P+ team.

This is an onsite position at our New York office.

Craft data-driven social strategies for campaigns through platform-native creative and ongoing fan engagement

Build and maintain social content calendars per title in Air Table, covering both launch campaigns and always-on publishing across Tik Tok, Instagram, Facebook, X, and You Tube

Develop tone of voice across multiple properties and platforms and ensure that all content and copy adheres to the established brand

Anticipate cultural trends and identify how assigned IP can authentically participate to drive earned media and deepen fan relationships

Consistently refine and optimize content and formats based on social insights and evolving best practices

Ideate talent-based and footage-based content that ladders up to overall campaign creative, and work alongside producers and editors through production and post-production process

Interface with talent and Executive Producers as needed to present creative ideas, shoot concepts, and social strategy

Collaborate closely with Paramount+ teams across Marketing, Creative, Publicity etc.

Bring a creative mind to frequent brainstorming sessions to pitch new social content ideas that you will lead from ideation to execution

Oversee the paid social creative delivery and approvals process, ensuring all content is on-brand, platform-optimized, and delivered on time

Lead and mentor Coordinators on day-to-day publishing, execution, and creative development

7+ years of experience in social media, digital marketing, television, and/or entertainment

Demonstrated track record of developing and executing innovative social/digital marketing campaigns

Insight with tactics used to build fan communities

Proficiency in social content development, execution and best practices across Tik Tok, Instagram, Facebook, You Tube, and X

Deep knowledge of existing and emerging social platforms

Robust project management skills with the ability to manage multiple titles and timelines simultaneously

Exemplary written and verbal communication and presentation skills

Knowledge of scripted television production and the content marketing lifecycle

A cooperative, team-focused approach with solid cross-functional collaboration instincts

Experience with Air Table or comparable asset management tools

Comfortable with MS Office suite, Google suite and Slack

Bachelor’s degree or equivalent…