Manager, Go to Market Excellence

Our secret to leading the way in hospitality? We put our people first! At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we’re committed to always doing the right thing. As one of the fastest-growing hospitality brands, we’re all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities.

As a member of the #Shack Fam, you’ll have access to hands‑on mentorship, training, and growth potential, all in a fun and inclusive environment. Join us and Be a Part of Something Good.

Eligible Locations: NYC Support Center or ATL Support Center

Shake Shack is entering an exciting phase of growth, requiring increasingly sophisticated commercialization enablement across our Shacks, digital channels, and guest experiences. The Manager, Go-to-Market Excellence is responsible for translating approved business strategies into exceptional guest experiences. This leader owns cross-functional commercialization from initiative approval through national launch, ensuring every activation is coordinated across the organization, communicated effectively, and delivered consistently across every guest touchpoint and channel.

Working across Brand Creative, Culinary & Calendar, Digital Product, Channel Marketing, Technology, Operations, Supply Chain, Finance, Restaurant Excellence, Communications, and Training, this role serves as the central integrator responsible for aligning timelines, managing dependencies, resolving execution risks, and driving organizational readiness. The role extends beyond LTO menu activation to include value platforms, digital capabilities, promotional offers, partnerships, loyalty initiatives, restaurant activations, and other strategic business priorities.

• Commercialization Leadership:
  Own end to end GTM (go-to-market) activation for business initiatives from approval through national launch. Translate marketing strategy into detailed execution plans across every guest touchpoint and marketing channel. Develop integrated launch plans that align marketing, operations, digital, technology, training, communications, supply chain, finance, and restaurant teams. Ensure every initiative is guest-centric, operationally executable, and delivered with excellence.
• Guest Experience & Channel Activation:
  Ensure consistent execution across in-Shack, kiosk, app, web, third‑party delivery, CRM, media, packaging, merchandising, training, and restaurant operations. Coordinate launch readiness across every guest touchpoint to create a seamless omnichannel experience, including documenting an omni‑channel GTM plan. Partner with Digital Product and Technology teams to ensure digital experiences support business objectives. Partner closely with Brand Marketing teams to ensure execution reflects the intended guest experience.
• Process & Program Management:
  Serve as the central point of coordination across key approved work streams. Establish an evolved GTM process including integrated project plans, timelines, milestones, dependencies, and decision logs. Lead recurring commercialization meetings and executive readiness reviews. Identify execution risks early and proactively develop mitigation plans. Manage changes in scope, priorities, and launch timing while maintaining organizational alignment.
• Launch Readiness & Continuous Improvement:
  Lead GTM launch readiness reviews and establish clear go/no‑go criteria. Capture post‑mortem launch learnings across business functions and identify opportunities to improve commercialization processes. Continuously refine tools, templates,…