Social and Content Director

Job Title: Social & Content Director

Location: onsite 3 days/week in New York City, NY (Hybrid)

Industry: Beauty, Wellness, Skincare, Consumer Products

The Social & Content Director will develop and execute the company's organic social strategy across key digital platforms. This role is responsible for brand storytelling, content creation, community engagement, creative direction, and performance analytics. The ideal candidate is both highly creative and data-driven, with experience growing social channels and creating engaging content for premium consumer brands.

• Develop and execute organic social media strategies across major platforms, including Instagram, Tik Tok, You Tube, Substack, and emerging channels.
• Build a content ecosystem that strengthens brand authority while fostering audience engagement.
• Identify opportunities to connect brand messaging with beauty, wellness, science, culture, travel, food, design, and lifestyle trends.
• Create content that balances education, entertainment, inspiration, and community-building.
• Develop recurring content series that support long‑term audience growth.
• Optimize platform‑specific strategies to maximize engagement and reach.

• Conceptualize, produce, and publish social‑first content across channels.
• Develop creative briefs supporting product launches, campaigns, partnerships, events, and brand initiatives.
• Capture and create content featuring founders, subject matter experts, creators, customers, and partners.
• Lead content production for events, photoshoots, community activations, and media opportunities.
• Collaborate with creative teams to maintain a premium and consistent brand aesthetic.
• Continuously generate innovative content ideas based on platform trends and consumer behavior.

• Build and nurture an engaged community around beauty, wellness, healthy aging, and lifestyle topics.
• Establish authentic relationships with creators, industry experts, customers, and advocates.
• Identify partnership and collaboration opportunities that support organic growth.
• Participate in relevant online conversations that align with brand values.
• Support the company's positioning as a thought leader within its category.

• Monitor and report on engagement, reach, impressions, views, shares, saves, and follower growth.
• Translate performance metrics into actionable recommendations.
• Identify opportunities to improve content effectiveness and audience growth.
• Develop dashboards and reporting frameworks to track channel performance.
• Stay informed on platform updates, content trends, and evolving consumer behaviors.

• 4-8+ years of experience in social media, content strategy, brand marketing, or digital marketing.
• Demonstrated success growing social channels and engaged communities.
• Strong content creation skills across video, photography, copywriting, and storytelling.
• Deep understanding of Instagram, Tik Tok, You Tube, and emerging platforms.
• Experience supporting premium consumer‑face­ing brands.
• Strong analytical and reporting capabilities.
• Excellent organizational and project management skills.
• Experience working with creators, influencers, executives, founders, or public‑facing talent.

• Experience with in beauty, wellness, lifestyle, luxury, or consumer products industries.
• Experience working in high‑growth or entrepreneurial environments.

• Strong creative judgment and storytelling ability.
• Deep understanding of beauty, wellness, luxury, culture, and longevity trends.
• Ability to create content that drives engagement, saves, shares, and community growth.
• Balance of creative thinking and…