Director of Marketing Catholic Charities Archdiocese

Position Summary
:
We seek to foster a culture of philanthropy within the organization that values our donors. We emphasize the lifetime value of our donors and invest in building long-term relationships. Our donor-centered approach recognizes the needs and priorities of our partners while remaining aligned to our organizational mission and strategic priorities. Under the leadership of the Chief Advancement Officer, the Marketing Director will lead a team responsible for implementing and evaluating the success of Catholic Charities New York’s (CCNY) marketing, communications and brand efforts across our geographic location areas to ensure the CCNY brand is recognized both locally and nationally.

Additionally, in alignment with the Development team, execute a successful integrated strategy to increase revenue and develop programs that achieve CCNY’s vision and strategic plan.

The Director of Marketing and Communications will design, create and execute strategies and plans that will promote CCNY’s messaging and brand, and showcase the impact of its work. The Director will manage and lead multi-channel promotional strategies and integrated campaigns that tell the CCNY story, and drive engagement and fundraising. The Director will oversee advertising and branding, content creation, digital marketing communications, and social media.

The position requires strategic thinking, leadership, innovative ideas, exceptional writing and editing skills, and the ability to convey complex ideas clearly using consistent messaging and storytelling tactics.

Essential Duties and Responsibilities
include the following:
Strategy and Planning

• Develop, guide and execute the communications strategy and the annual communications plan to advance CCNY’s strategic goals and brand identity.
• Close collaboration with the Development team to coordinate these efforts.
• Create and implement compelling campaigns and special initiatives with emotive and motivating stories and materials to strengthen CCNY’s brand, advocacy and fundraising efforts.
• Form strong relationships with program staff develop and implement integrated communications strategies.
• Closely collaborate with Development team on communications strategy for donor cultivation, acquisition, engagement, and retention.
• Create compelling campaigns across all channels to reach new audiences, increase the number of supporters and build loyalty and collaborate closely with Development team to coordinate the implementation of campaigns and content across channels and segments.
  Content Creation/Collateral Materials
• Direct and develop a compelling annual report that tells the story of the organization and its programs and reflects the brand, voice and impact.
• Design and implement an internal content request and review/approval system for gathering and creating stories, photos, and other content required to support organizational-wide communications efforts.
• Develop creative concepts and oversee the production and distribution of multi-media content, including, but not limited to writing and designing ads, audio slide shows, blogs, emails, e-newsletters, issue briefs, reports, photo shoots, postcards, telemarketing scripts, social media posts and videos.
• Oversee the development of collateral and promotional materials, supporting CCNY’s presence at conferences, meetings, and events.
• Provide leadership and strategic direction to team members and office staff for multi-media content gathering trips.
  Oversee the development of standard operating procedures, templates and guidelines for these visits, to ensure consistency in gathering content across program sites and registering content into internal systems.
• Manage team to maintain all graphical and digital assets.

Digital Communications

• Prov…