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Brand Strategy & Activation Leader; Hybrid

Job in East Aurora, Erie County, New York, 14052, USA
Listing for: Mattel, Inc.and Subsidiaries
Full Time position
Listed on 2026-10-08
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Brand Ambassadors & Brand Management, Market Research, Marketing Management
Salary/Wage Range or Industry Benchmark: 104000 - 123000 USD Yearly USD 104000.00 123000.00 YEAR
Job Description & How to Apply Below
Position: Brand Strategy & Activation Leader (Hybrid)
Location: East Aurora

Mattel, Inc. and Subsidiaries in New York seeks a Manager, Brand Strategy & Activation to define long-term brand vision, positioning, and cross-category strategy across content, retail, experiences, and franchise touchpoints.

You will translate insights into actionable brand strategies, lead activations, and collaborate with agency partners to deliver cohesive brand experiences while influencing senior stakeholders through confident presentations.

Are you ready to take on the Brand Strategy & Activation Leader (Hybrid) role at Mattel, Inc.and Subsidiaries?

We are currently recruiting a Brand Strategy & Activation Leader (Hybrid) for our team in East Aurora, NY, United States.

This is an excellent position to take on the Brand Strategy & Activation Leader (Hybrid) role at Mattel, Inc.and Subsidiaries.

As a Brand Strategy & Activation Leader (Hybrid), you will play an important part at Mattel, Inc.and Subsidiaries in East Aurora, NY, United States.

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