Product Marketing Manager - Global Accounts & Agency - GBS

Location: New York

Tik Tok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

The Global Accounts Product Strategy and Client Solutions team (PSO) sits within the Global Business Solutions (GBS) organization, and is responsible for driving adoption and revenue across Tik Tok’s core monetization products. We empower Tik Tok's largest advertisers globally, serving as the "Voice of Product" in Market, and the "Voice of Market" in Product. Our focus is to accelerate adoption across sales teams and advertisers by connecting product excellence to revenue outcomes.

- Translate central product strategy into actionable client solutions that drive adoption and revenue.

- Represent the customer, delivering insights and structure that improve GTM rigor and product readiness.

- Partner with sales and cross-functional teams to prove ROI and influence roadmap priorities.

About the role

We are seeking an experienced Product Marketing Manager, Global Accounts & Agency to lead GTM strategy and adoption planning for Tik Tok’s core monetization products. You will partner with sales, product managers and cross-functional teams to accelerate decision-making, ensure launch readiness, and operationalize product strategy. To the Market, you will conduct product-centric analyses to identify opportunities and more effective solutions with clients.

To Product, you will represent the customer and ensure the roadmap is aligned to our largest clients' business goals. You will own the full GTM lifecycle (inbound, testing, and outbound), working across Product, Sales, and Enablement teams to bring new platform capabilities to market and drive adoption across all sales segments.

Responsibilities
1. Product Strategy and Go-to-Market Execution
- Lead GTM planning and execution for Tik Tok’s platform and core products.

- Translate central product strategies into vertical and client-specific activation plans that accelerate adoption and revenue impact. Ensure business needs and market dynamics are reflected in roadmaps and prioritization.

- Map product priorities against clients' business and media goals. Define clear product positioning and messaging that highlight advertiser value and growth outcomes.

- Develop and execute GTM launch plans, including success metrics, revenue impact targets, and enablement deliverables.

- Drive product readiness through sales enablement, documentation, workshops, and measurable adoption campaigns.
2. Cross-Functional Collaboration
- Partner with Product, Sales, and PSO to align priorities, readiness, and market needs.

- Partner with Central PSO, Product Management, Sales, and other cross-functionals to unblock revenue opportunities by addressing technical, operational, and policy challenges.

- Work with cross-functional teams to connect platform adoption metrics to revenue performance.

- Serve as the primary GTM liaison for Global Accounts, consolidating feedback and ensuring central alignment on local priorities.
3. Inbound Research and Testing
- Lead inbound research to identify key adoption barriers, user needs, and market opportunities.

- Facilitate client testing within alpha and beta testing programs to validate value propositions and collect early performance results.

- Translate test…