Associate Director, Strategy

Location: New York

Agency:

UMJob Function:

Strategy and Planning Job Subfunction:
Strategy

Job Description:

Position Overview This proactive and enthusiastic individual is responsible for developing truly integrated, cross-channel strategic communications strategies. By focusing on why people think, feel, and act the way that they do, the Associate Director, Strategy helps create media strategies and award-winning ideas that influence perceptions and encourage engagement. The candidate is creative, curious, and has a passion for advertising/media.

Responsibilities Maintain a deep understanding of the business, target audiences and wider communications environment

Write POVs on topics relevant to our key clients and agency

Identify and build target audiences, test their viability and determine scalability using syndicated and proprietary tools (i.e. MRI, Media in Mind, Helixa, primary research, etc. )Identify opportunities to bring in UM’s diversified services (search, social, mobile, etc.)Attend technology and emerging media presentations to stay on top of trends

Understand and integrate client and creative agency research

Apply syndicated and proprietary data to develop key insights – across culture, competitors, and consumer with actionable media implications

Support the translation of complex concepts into simple, powerful narratives and present strategic recommendations to the client

Craft strategic narratives that bring the strategy to life

Work closely with the Planning Team to translate the campaign strategy and ideas into actionable media implications

Required Skills and Experience Proficient in Powerpoint, Word, and Excel

Experience with research and analyzing data Desired Skills and Experience4+ years in media strategy, strategic communications, or related role Enthusiastic, curious, and strategic

Independent, efficient, and prospers in a fast-paced environment

Great written and oral communication

Great relationship skills

Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

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