Director of Content Marketing & Corporate Communications

Position Overview

Metro Plus Health is committed to empowering New Yorkers by uniting communities through care. We believe that Health care is a right, not a privilege. If you have compassion and a collaborative spirit, work with us. You can come to work being proud of what you do every day.

We are seeking a strategic, creative, and results-driven Director, Corporate Communications to lead Metro Plus Health ’s communications efforts across public relations, media relations, social media, influencers, executive communications, and employee communications.

This role is responsible for strengthening Metro Plus Health ’s brand visibility, elevating brand perception and consideration, increasing earned media presence, and delivering communications programs that support business objectives and measurable results.

The ideal candidate is an experienced communications leader with a demonstrated track record of securing media coverage, leading high-impact communications initiatives, managing agency and partner relationships, and building communications programs that improve awareness, consideration, and business performance.

Scope of Role & Responsibilities

Strategic Communications & Reputation Management

• Develop and execute communications strategies that support Metro Plus Health ’s business objectives, brand goals, and reputation.
• Strengthen Metro Plus Health ’s brand visibility, perception, and consideration among prospective members and key stakeholders.
• Identify opportunities to amplify Metro Plus Health ’s story, mission, and impact through integrated communications initiatives.
• Serve as a strategic communications advisor to senior leadership and key stakeholders.

Public Relations & Media Relations

• Lead public relations initiatives that generate earned media coverage and strengthen brand visibility.
• Build and maintain relationships with journalists, media outlets, government officials, industry influencers, and community partners.
• Identify opportunities to position Metro Plus Health  leaders and subject matter experts as thought leaders through media placements, speaking engagements, and industry events.
• Provide strategic oversight and direction to agency partners while ensuring accountability for performance and results.
• Support issues management and rapid-response communications as needed.

Social Media & Influencer Engagement

• Oversee Metro Plus Health ’s social media and influencer strategy across key platforms.
• Develop programs that increase audience engagement, brand affinity, and positive brand perception.
• Cultivate relationships with influencers, creators, advocates, and strategic partners who can authentically amplify the Metro Plus Health  brand.
• Monitor emerging trends and opportunities to engage audiences and support business priorities.

Executive & Internal Communications

• Provide strategic guidance and quality control for executive messaging, presentations, speaking engagements, and leadership communications.
• Lead internal communications programs including employee newsletters, leadership communications, digital signage, and organization-wide announcements.
• Partner with Human Resources and business leaders to support employee engagement and organizational initiatives.

Measurement & Analytics

• Establish and measure communications KPIs tied to earned media performance, brand awareness, perception, consideration, audience engagement, and business outcomes.
• Monitor and report on communications performance, providing insights and recommendations for continuous improvement.
• Leverage analytics to optimize communications strategies and demonstrate business impact.

Team Leadership

• Lead, mentor, and develop communications team members and external partners.
• Foster a collaborative, creative, and…