Director of Marketing and Communications-Development & Communications

Who We Are:CAMBA is a community of staff, volunteers, clients, donors, neighbors and partners who work together to build an inclusive New York City, where all children and adults have access to the resources and supports they need to thrive. We take a comprehensive approach by offering more than 160 integrated programs in:
Education & Youth Development, Family Support, Job Training & Employment Support Services, Health, Housing, and Legal Services. We reach more than 65,000 individuals and families each year at our 90 locations, including 10,000 youth. CAMBA serves a diverse cross section of New Yorkers from new mothers in Brownsville to job seekers in the Rockaways. More than half of our clients are immigrants and refugees from around the globe.

Over 85% of our families are in living in poverty, reflecting the challenges faced by nearly 1.7 million New Yorkers today.

The Marketing & Communications Director leads CAMBA’sbrand, messaging and communications strategy, both internal and external. The role oversees marketing campaigns, digital communications, media relationships, storytelling, content development and brand management across all channels, both print and digital. The Director works collaboratively with program leadership and the development team to strengthen CAMBA’s visibility and advance mission-driven goals.

The Director manages the Social Media & Website Manager. Internal communications include the monthly staff newsletter, annual program directory, and providing support in creation of program materials, engaging external designers as needed.

Reports to:

SVP, Development & Communications

Location:

Remote/ 1420 Church Ave

• Develop and implement a marketing and communications strategy aligned with organization priorities.
• Develop and create donor marketing collateral in consultation with the development team.
• Create annual communication plans that support internal communication, fundraising, advocacy and program goals.
• Ensure consistent brand identity, messaging and voice across all platforms and collateral.
• Oversee digital advertising, Google Analytics and multimedia content initiatives where applicable.
• Write stories, features and other content for monthly e-newsletters, semi-annual print newsletter, annual report, special event collateral, and program materials as requested.
• Ensure marketing/brand content on CAMBA’s intranet is reviewedroutinely, but at a minimum bi-monthly and follow-up/coordination occurs with appropriate departments.
  
  Take leading role in production of videos and other materials for special events, including CAMBA Night Out
• Represent CAMBA at outside agency/community meetings as requested.

• Serve as CAMBA’s primary news media contact. Work with CAMBA’s outside consultants on all media inquiries and press interviews. Manage onsite media at events.
• Prepare CAMBA personnel for media interviews & public events as necessary.
• Ensure compliance with media restrictions in contracted programs (DHS).
• Develop press releases, events and other communications vehicles.
• Update and maintain a comprehensive media contact list.
• Track and document coverage of CAMBA in all external media. Provide monthly report detailing all media coverage.
• Develop potential story ideas and media pitches to generate greater awareness of CAMBA’s mission and impact.

• Develop and create monthly staff newsletters including Staff Spotlights, milestones/promotions and upcoming program events.
• Ensure marketing/brand content on CAMBA’s intranet is reviewedroutinely, but at a minimum bi-monthly and follow-up/coordination occurs with appropriate…