Director of Trade Marketing

amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.

we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.

we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome

The Director of Trade Marketing, will lead and inspire the Trade Marketing function, overseeing a team of managers responsible for channel marketing, customer programs, and visual merchandising. As a key member of the Commercial Leadership Team, this role sets the strategic direction for trade marketing in the U.S., aligning efforts with brand marketing, sales, and retailer partners to accelerate growth and strengthen amika’s positioning across all channels.

This leader will serve as the critical link between Global Brand & Innovation strategies and U.S. trade execution—ensuring that promotions, events, merchandising, and customer engagement programs are both brand-right and commercially impactful. With a strong command of category insights and customer needs, the Director will guide strategic decision-making and influence cross-functional priorities to maximize impact at retail.

$150,000 + bonus

NYC, hybrid schedule (must be based in + have the right to work in the US)

• Lead, coach, and develop a team of managers, fostering a high-performing, collaborative culture that drives results.
• Set clear priorities, allocate resources effectively, and ensure execution excellence across trade marketing programs.
• Partner with Sales and Marketing leadership to align team and channels goals with overall business objectives.

• Own the Global Trade Marketing budget, overseeing investments in sampling, promotions, visual merchandising, co-op media, and events.
• Provide strategic guidance to ensure forecasts and plans align with brand priorities, financial objectives, and customer opportunities.
• Evaluate ROI across programs and reallocate resources to maximize impact and efficiency.
• Define and oversee the annual trade marketing strategy, ensuring alignment with brand campaigns and retailer objectives.
• Direct the adaptation of global marketing campaigns into retailer-specific executions across in-store, digital, social, and experiential channels.
• Guide the team in delivering best-in-class trade programs, including sampling, promotions, customer loyalty initiatives, visual merchandising, and seasonal activations.
• Champion an integrated, omni-channel approach to maximize awareness, conversion, and loyalty.

• Lead the development of trade insights, using data-driven analysis to identify growth opportunities across accounts and channels.
• Oversee reporting and evaluation of key programs against KPIs, leveraging findings to inform future strategies.
• Partner with Global Innovation and Brand teams to ensure U.S. customer needs are incorporated into product development and go-to-market plans.

• Serve as the trade marketing lead in senior-level retailer meetings (e.g., Line…