Director, Consumer Strategy

Location: New York

Consumer Data Activation Lead (CDAL) Lives in: LUXE Division This highly visible role will collaborate with the team in developing and executing a best in class integrated consumer strategy across all multi-channels including digital properties for the brand.  They will be responsible for the execution and continuous refinement of the 1st party consumer data strategy as well as CRM activation strategy.

The candidate will work closely with multiple business stakeholders, agencies and division/corporate teams to manage email briefing, execution and post-campaign analysis and consumer data acquisition and retention strategies and execution, they will work on ‘Single View of Consumer’ learnings and provide insights on customer value and customer segments.  This role will also include management of loyalty driving initiatives to help drive consumer engagement.

The successful candidate will have a demonstrated track record of professional excellence particularly in the fields of full funnel media strategy as it relates to 1st Party Data, CRM across full consumer lifecycle and platform (mobile, print, email, omni-channel) as well as strong, strategic approach around consumer retention and loyalty marketing initiatives in high-growth market-leading companies. Responsibilities:

Database growth,hygiene and insights

Manage consumer database,rich data collection,check foraccuracyand mine for insights

Innovate oncustomeracquisition strategyandlead generation to grow quality at scale

Leverage deep consumer insights from first-party data in CRM,media activation, and cleanroom partnerships/publishers

Consumer CRM strategy, activation,personalizationand testing

Tailor CRM approaches to fit specific brand needs and goals,partnering with marketing, IT and CDMORun consumer campaign strategy;designbrieffor email / SMScampaigns; measure andoptimizecampaign ROIConduct regular reporting to understand campaign and audience performance

EvolveCRMcommunication towards automation and triggers where relevant

Coordinate with the DMI & brand marketers on the consumer strategy and digital and CRM components of omnichannel activations

Manage external partner (Accenture, Attentive and others) in campaign support, execution and QADesign and manage loyalty initiatives that enhance customer retention and value, using insights from broader Div / Multi-div resources

Enhance testing practices to improve campaign personalization and segmentation for more effective targeting

Consumer audience strategy for media activation Lead audience strategy and integrate with brand media & agency partner

Evaluate top audience usage, performance and sizing and translate findings to future campaigns

Leverage Div / Multi-div levels insights and resources to enhance first-party audience strategies

Role Evolution:

Qualifications:

Must have proven track record in driving CRM strategies, opt-ins, database growth, digital engagement, ecommerce sales, and analytics across channels

Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders

Excellent teamwork skillsA facilitator and collaborator; able to work in fast-paced, demanding environment

Advanced analytical skills and in-depth database segmentation experience Ability to work closely with a diverse group of individuals of various functional disciplines

Big-picture thinker and experience in a dynamic, high-growth environment

Must possess excellent creative, organizational,verbal and written communication skill

Education/

Experience:

BA/BS in Marketing, Communications, Business Management. MBA preferred, not required.

Relevant industry experience with 5+ years’ experience specifically in CRM and loyalty,required.

Experience managing a loyalty program required

Experience with programmatic media isa must with experience working with cleanroom platforms.

Strong and proven interactive track record/performance.

Background/interest in cosmetics/beauty/hair/skin care preferred

Salary: $138-200K
* Being Present in the office three days a week is considered an essential function of all office-based roles for eligible full time employees
* Authorization to work in the United States on a full time, permanent, ongoing basis is required. No immigration support/sponsorship is offered for this role.