Director of Marketing

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Full Time Hogansburg, NY, US

10 days ago Requisition

Job Title:
Director of Marketing

Department:
Marketing

Reports to:
General Manager

FLSA:
Exempt

License:
Class III

Job Summary: The Director of Marketing serves as a dynamic, positive leader, fostering teamwork, employee morale, motivation and open communication while managing the operation of the Marketing Department. This position will be responsible for the successful overall direction and management of all activities in relation to the guest service, ensuring effective promotions, special events, as well as maintaining good public relations.

Essential Duties and Responsibilities:

• Exhibits a friendly, helpful and courteous manner when dealing with our guests and fellow associates, providing exceptional guest service.
• Communicate in a pleasant, friendly and professional manner at all times.
• Responsible for consistently improving the guest experience at the Akwesasne Mohawk Casino Resort.
• Develop, implement and maintain a targeted casino customer base, establishing strategies and production standards for the accomplishment of objectives.
• Ensure performance and profit objectives for short and long-term goals are met.
• Prepare and execute all special/promotional events and determine the targeted database selection for events.
• Review analysis and identifies promotions/events scheduled for the casino customer base to ensure targeted markets are maintained.
• Coordinate with Player Development for effective database marketing such as direct mail pieces, player tracking and slot club promotions.
• Oversees Player Development area to coordinate and implement player programs.
• Maintain tiered player’s club.
• Direct and monitor all marketing analysis for accuracy and reports pertinent information to the General Manager.
• Must be well versed and experienced in campaign management, Profit and Loss statements, budget and market plans.
• Prepare accurate and informative marketing reports, plans, conclusions and recommendations to present at weekly team meetings.
• Works with all departments to promote the Akwesasne Mohawk Casino Resort.
• Director is responsible for developing and coordinating programs to attract mid to high limit players and host such guests to ensure guest satisfaction and repeat visits.
• Responsible for developing and maintaining a player base tracking system to ensure quality player data is input and output for all marketing purposes.
• Meet the attendance guidelines of the job and adhere to regulatory, departmental and company policies.
• Attend all necessary meetings.
• Duties, responsibilities, requirements and expectations pertaining to this job are subject to change as needed. Hours are determined by a 24-hour 7-day week schedule.
• Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.
• Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
• Coordinate with Advertising Manager to analyze customer data base and makes recommendations for direct mail campaigns, ensuring ADT (Average Daily Theo) tier levels receive correct offer incentives.
• Analyze customer database for; demographics, spend, revenue, profitability, frequency, recency, past dues, in-actives, and make recommendations to increase visitations and spend.
• Must be able to quantify all expenditures with pro-formas, and compare to actual results. Must be very experienced with financials, and able to fully understand and explain.
• Strong computer abilities in Microsoft…