Manager, Paid Media

The Daily Mail reaches more than one billion people globally every month and is renowned for agenda-setting exclusives, breaking news, incisive commentary, and in-depth investigations. Our distinctive editorial mix spans news, showbiz, royals, lifestyle, health, sport, money, and more.

With more than 300,000 digital subscribers across the UK, US, Australia, and beyond, and a social media following of more than 150 million, Daily Mail is one of the world's most influential digital news organizations. Our platforms generate more than six billion video views each month across Facebook, Tik Tok, Instagram, You Tube, Snapchat, and other channels.

Daily Mail reaches one of the largest news audiences in the United States. Daily Mail+ is our growing subscription product, and paid media will play an important role in reaching our ambition of one million subscribers by FY28.

We are hiring a Paid Media Manager to own paid subscriber acquisition for the US market. Reporting to the Director of Subscription Growth, US, you will manage paid search and paid social campaigns to deliver subscriber volume at an acquisition cost and payback period the business can sustain.

This is a hands‑on role for a performance marketer who is comfortable working directly in-platform. You will own channel strategy, campaign development, testing, measurement, and forecasting, while partnering closely with the global subscriptions team, Audience Development, Editorial, Analytics, and Finance.

• Deliver paid subscriber volume against agreed acquisition cost, payback, and channel‑budget targets.
• Build and maintain channel‑level forecasts, monitor performance against plan, and take corrective action when results fall behind target.
• Allocate investment across campaigns and channels based on expected subscriber value, efficiency, and scalability.

• Manage paid search and paid social campaigns end to end, including campaign build, bidding, budget allocation, audience strategy, and day‑to‑day optimization.
• Maintain strong platform hygiene and ensure campaigns are structured to support accurate analysis and efficient decision‑making.
• Monitor market and platform changes and adjust tactics to protect performance.

• Partner with Analytics and Data teams on tracking implementation, data quality, and reporting accuracy.
• Use platform data alongside internal reporting to create a consistent view of performance across Marketing and Finance.
• Translate campaign results into clear recommendations on spend, channel mix, and growth opportunities.

• Develop and manage a testing roadmap across creative, messaging, offers, audiences, and landing pages.
• Document results, apply learnings across channels, and scale successful approaches.
• Test new platforms and formats to reduce dependence on a narrow channel mix and determine whether each can scale efficiently.

• Work with the global subscriptions team, Audience Development, Editorial, Analytics, and Finance on planning, forecasting, and campaign delivery.
• Share performance insights clearly and contribute to broader subscription‑growth decisions.
• Support and mentor junior team members as the team grows.

• At least four years of paid‑media experience, including hands‑on ownership of paid search and paid social campaigns and budgets.
• Direct accountability for acquisition cost, subscriber volume, revenue, or another meaningful direct‑response target.
• Strong working knowledge of attribution, incrementality, margin, and payback, with the judgment to understand which measure should guide a decision.
• Experience building forecasts, managing budgets,…