Omnichannel Strategy

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #Lifeat Real Chem  culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #Lifeat Real Chem .

As a senior leader within our Omnichannel Strategy practice, you will help shape and unify strategic efforts across media and engagement channels to drive integrated, impactful, and measurable brand experiences that advance our clients' strategic imperatives. This role combines deep media expertise with engagement strategy, leveraging data, technology, customer insights, and omnichannel planning to influence behaviors and deliver meaningful outcomes.

We're seeking a strategic leader who understands how to connect media, engagement, data, and technology to create seamless customer experiences across the healthcare landscape.

• Design, develop, and execute omnichannel strategies that build and engage target audiences while delivering measurable outcomes aligned to client business objectives.

• Drive insight-led initiatives that position the agency at the forefront of healthcare media, engagement, and technology.

• Introduce innovative approaches that enhance client outcomes and differentiate our work in the market.

• Serve as a client-facing subject matter expert on omnichannel strategy and the role it plays across the PESO (Paid, Earned, Shared, Owned) ecosystem.

• Translate customer, channel, and market insights into actionable strategic recommendations.

• Lead end-to-end omnichannel strategy development, campaign planning, execution, and optimization.

• Facilitate client and cross-functional workshops to align stakeholders around audience strategy, customer journeys, and activation approaches.

• Develop data-driven strategies that influence human behavior and improve engagement outcomes.

• Leverage analytics and customer insights to optimize targeting, channel mix, and investment allocation.

• Identify key leverage points across the customer journey to maximize engagement and brand impact.

• Partner closely with Analytics & Insights to establish measurement frameworks, success metrics, and learning agendas that drive continuous improvement.

• Serve as a trusted advisor to clients, helping them connect data, customer insights, media, and engagement strategies to business outcomes.

• Build strong client relationships through strategic thinking, consultative partnership, and thought leadership.

• Lead, mentor, and develop team members while fostering collaboration and innovation.

• Embed principles of Diversity, Equity, Inclusion & Belonging (DEIB) into team culture and strategic recommendations.

• Provide coaching, constructive feedback, and growth opportunities aligned with agency leadership expectations.

• Foster a culture of accountability, collaboration, and continuous improvement.

• Drive seamless cross-functional integration across…