Associate Manager, Influencer and Creator Marketing

Location: New York

## Associate Manager, Influencer and Creator Marketing Apply:
New York, New York, USA (Corporate Headquarters):
Full time:
Posted Today:
JR17296

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.  
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* Job Title:

** Coach – Associate Manager, Influencer & Creator Marketing  
** Primary Purpose / Position Summary
** We are seeking a culturally connected and strategic
** Associate Manager, Influencer & Creator Marketing
** to support the execution and continued evolution of Coach’s global influencer and creator marketing strategy. This role will play an important part in building and managing authentic relationships with a diverse network of creators and cultural voices, while ensuring influencer content is strategically leveraged across Coach’s broader marketing ecosystem.  The ideal candidate is deeply immersed in culture and the evolving creator landscape, with a strong understanding of how to identify emerging talent, develop creator partnerships, and execute impactful influencer programs.

This individual should thrive in a fast-paced environment and be comfortable balancing day-to-day execution, relationship management, cross-functional collaboration, and performance reporting. This role will work cross-functionally to help ensure Coach’s influencer communities are aligned with product stories, brand messaging, and broader marketing priorities.  
** Key Responsibilities
**** Community & Creator Strategy*
* • Support the execution of Coach’s global influencer and creator community strategy, ensuring talent and community partners authentically reflect the brand ethos and values.  
• Manage the day-to-day execution of community and creator initiatives, from identification and outreach through briefing, launch, content tracking, and recap.  
• Help build and nurture Coach’s creator communities, ensuring talent is strategically aligned to brand priorities, seasonal campaigns, product stories, and target audiences.  
• Identify emerging talent, cultural voices, and communities that can strengthen Coach’s relevance and reach.  
• Support the strategic use and amplification of influencer content across Coach’s broader marketing ecosystem, including organic social, paid social, e-commerce/site, email, and other channels.
** Influencer Content & Cross-Functional Activation*
* • Manage the flow and activation of influencer and creator content across Coach’s broader marketing organization.  
• Partner with channel owners to identify opportunities to extend the life and impact of creator content across organic social, paid social, e-commerce/site, email, and other consumer-facing channels.  
• Communicate relevant creator assets, usage rights, timelines, and campaign details to internal stakeholders to ensure content is effectively leveraged.  
• Collaborate with Creative, E-Commerce, Global Social, and other cross-functional teams to ensure creator content supports broader brand storytelling and business objectives.
** Casting & Relationship Management*
* • Support casting and talent identification across Coach’s paid and organic influencer communities.  
• Maintain a strong pulse on emerging creators, cultural voices, platforms, and communities.  
• Build and…