Senior Director, Global Campaigns

United States

At K18, we're about hair freedom for all–engineered with biotech.

We are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go.

** Must be based in NYC

Reporting to the SVP, Global Integrated Marketing, this leader will bring K18’s global brand strategy and business priorities to life through breakthrough campaigns, 360 go-to-market plans, experiences and cultural activations that build relevance, earn attention and drive growth.

• Translate brand, consumer and business priorities into global campaign strategies and creative briefs.
• Develop integrated 360 campaign platforms across paid, earned, owned, social, creator, retail, pro, digital and experiential.
• Own campaign-level GTM plans, timelines, toolkits and market guidance.
• Drive day-to-day campaign development and programming across internal teams, agencies and markets.
• Ensure global consistency while enabling locally relevant execution.
• Oversee global retail and support global pro marketing, ensuring retailer and distributor plans ladder to global campaign strategy and GTM

• Translate K18’s cultural strategy into partnerships, collaborations and brand activations.
• Identify and execute against emerging cultural moments, communities and collaborators where K18 can credibly participate.
• Develop and manage the cultural activation calendar.
• Lead partnerships from opportunity identification through concept, negotiation, launch and amplification.
• Build scalable cultural platforms vs. disconnected one-off moments.

• Develop and deliver high-impact launches, experiences, pop-ups, stunts and major brand tentpoles.
• Directly drive U.S. experiential execution while creating frameworks that can scale globally.
• Extend campaigns into merchandise, gifting and other physical expressions of the K18 brand.
• Partner across PR, Social, Creator, Retail, Creative and International to maximize impact.

• Champion the creative and cultural ambition of K18’s marketing globally.
• Serve as the day-to-day senior campaign lead across internal teams and agency partners.
• Connect Creative, Consumer Engagement, Media, Retail, Digital, Commercial and International, Pro and Reial around one campaign plan.
• Establish and track clear milestones, deliverables and accountability from brief through execution

• 12+ years of experience across brand marketing, integrated campaigns, partnerships and experiential.
• Proven track record developing and delivering breakthrough global 360 campaigns.
• Strong creative and cultural judgment with the ability to translate strategy into compelling consumer ideas.
• Deep understanding of culture, creators, partnerships and experiential marketing.
• Experience developing global GTM plans and scalable market toolkits.
• Strong agency leadership and cross-functional orchestration skills.
• Comfortable operating in a fast-moving global organization and driving complex work through execution.

• Deliver breakthrough global campaigns from brief through execution
• Translate campaign strategy into a cohesive 360 GTM, connecting every channel and team around one consumer story
• Build a strong pipeline of partnerships, activations and major brand moments
• Deliver scalable campaign and xperiential toolkits that enable strong local execution
• Create seamless day-to-day orchestration across internal teams and agencies

K18 is proud to be an equal…