Art Director - Health & Wellness

Location: New York

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.comFor

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More about the role:

Burson's creative team is seeking an ambitious and conceptual Art Director (AS Level) to become an accelerant and creative catalyst across our portfolio of Healthcare and Pharmaceutical clients. In this role, you will help grow key healthcare accounts by transforming complex medical and scientific topics into human, culturally relevant, and visual-first campaigns. You are a relentless thinker, passionate about pixel-perfect creative, and adept at finding breakthrough earned concepts within the health, wellness, and pharma space.

Supporting our Associate Creative Directors, you will lead the visual direction for campaigns spanning earned, owned, paid, digital, social, and experiential platforms. What you'll do:

Craft & Execution Conceptualize & Ideate:
Develop original, creative concepts, sustainable campaign platforms, and thumb-stopping social, and tactical activations that spark conversations and generate media buzz. Visual Direction:
Establish the visual approach, look & feel, tone, and visual storytelling across all assets for healthcare and pharmaceutical brand campaigns. Creative

Collaboration:

Partner closely with copywriters, strategy leads, and Associate Creative Directors to bring multi-channel ideas from brief to life. Hands-on Design:
Create mood boards, swipe, production-ready layouts, key visuals, comps, color palettes, treatments, and high-impact presentation decks. Presentation & Selling:
Confidently present and articulate creative rationale and visual concepts to internal leadership and external clients. Production Mastery:
Maintain a solid understanding of the production lifecycle across video, digital, social, print, experiential, and emerging AI design tools. Problem Solving:
Consistently find creative solutions when faced with budget constraints, regulatory/MLR feedback, or shifting strategic direction. Case Study Packaging:
Package completed campaigns into case studies for internal education, new business pitches, and award submissions.

Leadership & Process Mentorship:
Provide basic direction, guidance, and mentorship to Associate Art Directors and Junior Creatives. Cross-Functional Teaming:
Collaborate effectively with cross-functional teams, including account leads, strategy, production, and PR discipline leads. Project Management:
Juggle multiple healthcare briefs simultaneously while maintaining quality control, attention to detail, and meeting deadlines. Process Improvement:
Proactively identify opportunities to streamline creative workflows and team collaboration. Adaptability:
Demonstrate flexibility and resilience as project demands, client needs, or regulatory requirements shift. Experience that contributes to success:

Experience:

~5 years of…