Senior Director: Brand Strategy & Go-To-Market

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world.

Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

About the Role

Sitting within the Creative Strategy organization and reporting directly to the VP of Creative Strategy, the Senior Director of Brand Strategy & GTM leads Verizon’s most ambitious, enterprise-wide brand initiatives.

This role sits at the intersection of cultural strategy, world-class creative craft, and flawless operational execution. You will turn sharp cultural insights into compelling creative work while keeping the business connected to real-time performance and optimizations. In addition to driving external consumer initiatives, you will oversee Employer Brand, translating our core brand identity internally to position Verizon as a premier destination for top-tier talent.

A natural galvanizer, you will bring clarity to complex matrixed environments, rally executives behind a bold vision, and cultivate high-stakes partnerships across sports, music, and pop culture.

What You’ll Do

• Drive Enterprise Brand Architecture & Strategy: Set the vision and strategic direction for high-visibility brand initiatives across the entire Verizon ecosystem, ensuring a unified brand voice that resonates with consumers, business partners, and employees alike.
• Transform Strategy into Industry-Leading Creative: Translate complex business objectives into emotionally resonant, culturally connected advertising campaigns. You’ll champion bold creative ideas from early concepting through production, ensuring the work maintains an uncompromising bar for quality.
• Champion Employer Brand & Talent Attraction: Oversee the strategic positioning of Verizon’s internal brand. Develop compelling, creative-led candidate and employee engagement campaigns that elevate Verizon’s reputation as an employer of choice to attract, retain, and inspire elite talent.
• Master Flawless Go-To-Market Execution: Own end-to-end launch mechanics across 360-degree channels, including digital, social, retail, PR, experiential, and internal platforms ensuring large-scale, multi-million dollar campaigns land with operational precision, on time and on budget.
• Galvanize Leaders & Build Alignment: Act as a trusted strategic connector for the Chief Marketing Officer and executive leadership team. You will navigate complex stakeholder landscapes to build conviction, resolve friction, and align diverse business units around a single, cohesive campaign vision.
• Cultivate High-Stakes External Partnerships: Build and manage strategic relationships with major partners across sports, music, entertainment, and agency networks. You will maximize the value of tentpole sponsor ships by integrating emerging creators and cultural figures directly into our brand story.
• Connect Performance, ROI & Continuous Optimization: Partner with analytics and media teams to design robust measurement frameworks. You will continuously track campaign performance, translate data into actionable stories for executives, and apply real-time creative optimizations to maximize business impact.
• Lead, Inspire & Mentor: Nurture a high-performing team of strategists and marketers. You will foster an environment built on creative ambition, accountability, and…