Senior Activation Manager

Location: New York

Agency:

Critical Mass Job Function:

Media Job Subfunction:
Media Activation

Job Description:

Art Bot (part of Critical Mass)  are currently looking for a Senior Creative Engineer to come and our fast growing Creative Activation team. Artbot offers the opportunity to work at the forefront of creative technology, dynamic advertising and scalable creative activation. You’ll join a collaborative and forward-thinking team working across global brands, emerging platforms and evolving technologies - helping shape the future of personalised advertising and creative automation.

We value curiosity, innovation, collaboration and continuous learning and we’re committed to creating an environment where talented people can grow,experiment and make meaningful impact.

This role sits at the intersection of creative operations, marketing technology, automation and digital activation. You will lead the technical activation and delivery of dynamic creative campaigns across multiple platforms and channels  will work closely with media teams, strategists, analysts, creatives,developers and platform partners to build, activate and optimise personalized advertising experiences for some of the world’s leading brands. As a senior member of the department, you will also help mentor and support junior team members, driving operational best practice and helping evolve the team’s technical capabilities.

The ideal candidate is highly organised, technically curious and excited by the evolving landscape of creative technology, automation and AI-assisted workflows.

The Creative Activation team sits at the centre of campaign execution, creative technology and operational excellence  team is responsible for activating and scaling dynamic creative campaigns across multiple digital platforms, ensuring campaigns are delivered accurately, efficiently and with performance in mind.

You will:
Campaign Activation & Delivery.

Lead the activation and delivery of dynamic creative campaigns across display, video, social, CTV, retail media and emerging channels

Configure and manage campaign setups across various ad servers, social channels, creative management platforms and proprietary systems

Manage large scale creative variations, data feeds and audience driven messaging frameworks

Ensure campaigns are delivered accurately, efficiently and to a consistently high standard

Creative Technology & Automation.

Identify opportunities to improve operational workflows through automation and scalable processes

Support the development and implementation of workflow optimisation initiatives

Collaborate with product and development teams to improve activation tools, templates and systems

Contribute to the adoption of AI-assisted workflows and emerging creative technologies where appropriate

Quality Assurance & Troubleshooting.

Maintain a strong “right first time” approach to campaign activation and QATroubleshoot technical issues across creative builds, feeds, platforms and campaign delivery environments

Develop and maintain activation documentation, processes and best practices

Team Leadership & Collaboration.

Mentor and support junior team members

Foster a collaborative, solutions focused team culture

Work cross functionally with accounts, strategy, analytics, creative and development teams to deliver integrated campaign solutions

Client & Stakeholder Partnership.

Act as a trusted technical and operational lead for key clients and internal stakeholders

Communicate complex technical concepts clearly to both technical and non-technical audiences

Support ongoing innovation, experimentation and performance optimisation initiatives

Confidential - Not for Public Consumption or Distribution You have: 3+ years’ experience in activation, ad operations, campaign management,…