Manager, Marketing- Softsheen-Carson

Position: Manager, Marketing- Softsheen-Carson (US)
Location: New York

Manager, Marketing – Softsheen-Carson Job:
Managers, Marketing – SSCPosition type:
Permanent

Employment type:

Full – Time Supervisor:
Assistant Vice President, Marketing – Garnier and Softsheen-Carson Hair Color

Location:

New York - New York Country/Region: USAOverview:

This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new launches and heritage businesses with executional excellence for the mascara segment. In addition, the Brand Manager’s primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations internal and external meetings.

This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.

Job Responsibilities:

New Product Launches:

Ownership and responsibility for supervising entire go to market process and timelines across multiple launches partnering with cross functional teams (shopper, social, media, PR, etc.)Generate long term strategic development

Collaborate with Creative to create launch materials including merchandising and sampling

Participate in sell-in of projects to management at large

Partner with Revenue Growth Management, Finance, and Sales (BBD) on new product pricing strategy

Strategy & Planning:

Drive the research, analysis, category trends and insights to develop long term strategy

Oversee and guide plans development and create vision for businesses

Contribute to total eye category strategy / plans

Responsible for owning strategy for Sales and Trade planning

Partner with global team (DMI) to influence new product development based on portfolio competitive gaps and strong consumer insights

Partner with Finance to run and analyze franchise and product P&Ls Collaborate with key cross functional partners to own and drive Gross Margin improvement and VA explorations for existing and New products/franchises

Financial P&L and Forecasting:
Ownership of entire forecasting process

Understand and manage financial implication of forecast (i.e.) E10 and Full year number

Own accuracy of all budgets and roll up of total category with finance

Manage budget allocation between spending buckets and brands with peers

Promotions/Advertising / Media:

Work intimately with agency and internal partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations

Influence media recommendation and direction

Provide US consumer centric feedback to global team during creative campaign development

Adapt, customize and design creative assets for US specific needs and media plans

Analyze media performance results and optimize assets and media plan recommendations for future campaigns

Showcase out of the box thinking to drive breakthrough with media campaigns and marketing plans

Team and Meeting Management:
Ensure team development and positive morale

Foster collaboration within the team and with our core partners (DMI, commercial, finance etc)
Recruit and retain employees

Lead, develop and influence team structure

Effectively manage, train and develop 1 direct report

Recommend organizational structure changes and enhancement

Education/

Experience:

BA degree required.
3-6 years of Industry related marketing work experience (consumer package goods or beauty)
Prior experience in Operational Marketing Experience successfully launching and managing a new product or renovation through its entire life cycle

Experience working…