Director of Brand Marketing

Naadam is redefining luxury by delivering the world's finest cashmere at an accessible price. Founded in 2013, with a vision to bring premium, sustainably made cashmere to the everyday wardrobe, we've built a brand that values innovation, transparency, and connection with our customers.

At Naadam, we are dedicated to pushing limits, nailing the details, and delivering products that are built to last. We pride ourselves on combining quality, craftsmanship, and modern design to create timeless, versatile pieces that are soft AF!

Naadam is seeking a strategic, creatively fluent and highly organized Director of Brand Marketing to lead brand marketing and go-to-market strategy.
Reporting to the VP of Marketing, this role will own upper-funnel channels—including PR, influencer marketing, organic social, strategic partnerships, licensing, and collaborations—with a focus on driving awareness and interest amongst new customers.

This leader will oversee integrated campaign development from strategy through execution, ensuring brand and product stories are brought to market through cohesive, measurable marketing programs. Working closely with Creative, Growth Marketing, Lifecycle, E-commerce, Merchandising, and Planning, this leader will drive alignment across cross-functional and marketing teams, identify innovative, white-space opportunities to break-through in the marketplace, and deliver marketing initiatives that strengthen both brand equity and help improve down-funnel performance.

• Lead strategy and execution for PR, organic social, influencer marketing and emerging awareness & traffic channels — with a test-and-learn mindset and a bias toward measurable impact.
• Plan, develop and execute 360 brand and product campaigns that amplify key moments throughout the year, delivering on awareness and traffic goals.
• Drive new customer reach and acquisition through innovative licensing deals, partnerships, and collaboration — structured and sequenced to maximize brand reach, cultural relevance, and new customer volume.

• Lead end-to-end campaign development and execution — from strategic brief to 360-degree market launch — in close collaboration with Creative, Performance, Lifecycle, and E-commerce teams.
• Architect overarching message hierarchies for brand and product campaigns, ensuring proof points, product storytelling, and emotional brand narrative are integrated consistently across all channels and touchpoints.
• Own and manage the integrated marketing calendar, driving alignment across product launches, seasonal stories, promotional moments, and partnership activations.
• Author and oversee marketing briefs that unite creative direction, channel strategy, and business objectives — and ensure cross-functional teams are activated with clarity and purpose.
• Build and optimize scalable marketing processes, leveraging AI tools to improve brief quality, creative speed, and cross-functional collaboration.
• Identify, negotiate, and manage strategic brand partnerships, licensing agreements, and collaborative product launches that expand Naadam's reach and accelerate customer acquisition.
• Evaluate partnership opportunities through a dual lens of brand fit and acquisition impact — prioritizing deals that bring measurable new audience exposure and conversion potential.
• Manage partner relationships end-to-end, from deal structuring and creative co-development to campaign execution, performance tracking, and renewal decisions.
• Maintain an active and rigorous understanding of the competitive landscape, emerging marketing trends, and cultural moments to continuously identify white space opportunities.
• Partner with the…