Director, SEO Organic

Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move.

Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.
Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands‑on experience working with some of the world's leading brands across every industry sector.
Find out more about Croud NY here!

The overall purpose of this role is to support the SEO Director and VP Organic Performance and a team of Senior Account Managers, Managers and Associates in implementing a best in class SEO strategy for key clients. You will be responsible for the management and delivery of SEO scopes for our clients, using both internal resources and our network of specialists, in order to achieve client business objectives and targets.

You will be responsible for the build and effective implementation of client Account Development Plans (ADPs) in order to achieve client’s annual business objectives and targets as well as contributing to new business pitches and our innovation processes to ensure we always remain cutting edge in our craft.

You will have excellent knowledge of all component parts of SEO (from technical, to content and PR) and work with our specialist teams in these areas to lead on delivering a unified Organic Search strategy for clients. You will also be able to articulate SEO strategy to a senior audience, both externally and internally to our cross‑channel counterparts.

• Development and execution of client strategy to increase profit, and provide great customer service to clients
• Work together with wider teams to devise and deliver Account Development Plans (ADPs) for each client to sustain and grow client performance
• Manage profitability of client accounts, ensuring resource is paced correctly to avoid under or over service
• Work with the Director of Organic Performance and our Strategy Directors to input into overall direction of department
• Pioneer direction of department across the team
• Develop, mentor and train team members, both remotely and in person
• Ensure client accounts are following SEO best practice, ensuring that hygiene factors are monitored and managed accordingly
• Play an active role in defining SEO best practice and scalable processes
• Stay up to date with new market tools and opportunities, which would support client strategy or Croud’s product offering, and share to the wider team
• Surprise and delight clients through innovation, knowledge share & insight; highlighting successes on a weekly basis (monthly for smaller clients)
• Support SEO Managers & Executives to adopt this approach to client management & performance
• Provide reporting and measurement of the effectiveness of campaigns, ensure client reports are delivered on time and accurately
• Share learnings with the wider Social, Display, PPC and Analytics teams to drive performance and efficiencies
• Provide direction and guidance to the SEO Executives and Managers to deliver excellence in required communication and client service standards for each…