Director Paid Media

Sphere Entertainment Co. is a leader in immersive experiences, technology and media. The Company includes Sphere, an experiential medium powered by advanced technologies. The first Sphere opened in Las Vegas, with a second venue planned for Abu Dhabi. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming.

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Who are we hiring?

The Director Paid Media is responsible for building and executing full-funnel media strategies that drive measurable business outcomes. This role oversees media execution, from strategic planning and budget allocation through performance optimization, spend efficiency, and reporting. A core dimension of this position is rigorous oversight of budget pacing, ROAS maximization, and cost-per-acquisition guardrails to ensure media dollars deliver against business objectives.

Reporting into the SVP of Marketing, the Director Paid Media will oversee the development, evolution, and execution of campaign strategies across paid search, paid social, programmatic, display, and video channels. This role owns day-to-day media execution, setting clear expectations for agency partners across planning, execution, optimization, and reporting, and holding them accountable to performance benchmarks and efficiency targets. With a focus on driving efficient customer acquisition, the Director leverages deep knowledge of consumer insights, audience segmentation, media targeting capabilities, and marketing analytics to reach, engage, and convert prospective customers.

This role demands an innovative marketer with deep understanding of the media landscape, including paid search, social, programmatic, OOH, and various DTC, streaming, SVOD, and linear TV business models and products.

What will you do?

• Build and execute comprehensive, full-funnel paid media strategies aligned to the customer journey
• Define channel roles and investment priorities across paid social (Meta, Tik Tok, Reddit), paid search (Google, Bing), programmatic display, video (You Tube, CTV/OTT), and specialty/travel intent platforms
• Develop audience-first media frameworks that map targeting strategies, creative messaging, and channel deployment to distinct audience segments and behavioral motivations
• Identify and evaluate emerging platforms, ad products, betas, and optimization opportunities to maintain a competitive advantage
• Translate business objectives into clear media objectives with defined KPIs

Budget Management

• Oversee and optimize media budgets, ensuring disciplined allocation/optimization to maximize ROAS and efficiency
• Establish and maintain profitability guardrails, including CPA and cost-per-ticket targets, modeling media cost against media-contributed outcomes to isolate paid media efficiency
• Use Media Mix Modeling (MMM) tools to quantify incremental revenue contribution by channel and inform budget optimization decisions
• Monitor pacing, delivery, and spend efficiency on a weekly basis, proactively reallocating investment toward higher-yield opportunities
• Mentor, manage, and develop marketing team members, fostering a culture of accountability, intellectual curiosity, and continuous improvement
• Serve as the day-to-day contact for the media agency of record, ensuring accountability for media planning, execution, reporting, and optimization while avoiding duplication of effort
• Identify and communicate platform changes and industry best practices, keeping the team current

Data & Analytics

• Partner with cross-functional teams to evaluate attribution models, design…