Demand Generation Manager

The AI Operating System for Private Capital.

Capsa

Private capital funds have to find potential investments, research and analyse them thoroughly, monitor them over time, drive improvements, and decide when to buy and sell. They've got to see through the marketing. They've got to outbid the competition. And they've got to learn from every deal they do. Historically, these processes have run on people, we are building the AI Operating System that will run them in the future.

We're focused, ambitious, and obsessed with building a category-defining company. In the last 12 months we've grown ARR 15x, achieved product-market fit with leading multi-billion-dollar PE firms, and expanded across the US, UK, and Europe. Now we're doubling down: we've raised a large Series A from top-tier VC investors to scale the team. We're hiring hyper-talented people who want to work at the forefront of AI and revolutionise an industry.

Role: Demand Generation Manager

Location: New York (In-office, Monday–Friday. Right to work in the US required)

Team: Marketing

Experience

Required:

Several years in B2B marketing, including in demand generation or growth marketing at a high-growth B2B SaaS or fintech startup. Hands-on Hub Spot ownership required.

Full-stack demand generation: plan, build, ship, and own the pipeline it creates.

You'll turn Capsa's story into pipeline across paid, owned, social, and in-person channels, putting us in front of the PE investors who should be buying and giving them a reason to take the meeting. As one of the first marketing hires, you'll work directly with the CEO and CRO on positioning and narrative, alongside Sales and a lean, senior marketing team.

There's no playbook to inherit. You'll build the systems, the cadence, and the channel mix from the ground up, then scale what works as the team and budget grow.

• Own pipeline. Set sourced and influenced pipeline targets with leadership, build the plan to hit them, and report on ICP demos and stage conversion weekly.

• Run Hub Spot as the engine. Campaigns, workflows, lead scoring, attribution, nurture, and reporting, kept clean, connected to Sales, and trusted by the business.

• Make paid media accountable. Linked In, Google, Meta, and retargeting. Audience, creative, budget, and optimisation, with every dollar measured against pipeline, not clicks.

• Ship integrated campaigns. Launches, product moments, and always-on programmes taken from brief to live to results across email, landing pages, paid, social, and sales enablement.

• Choose where we show up. Industry conferences, executive dinners, and private gatherings with PE investors in NYC, London, and beyond. Run end to end, so that every event turns into conversations.

• Own capsa.ai content, conversion, SEO and AEO, page builds, and experimentation for our best salesperson.

• Build a social presence PE professionals follow. Company and founder channels, Linked In first.

• Design and write in-house. Ads, landing pages, event assets, and social creative in Figma, with copy that’s clear, specific, and written for a sophisticated finance audience.

• Manage agencies and tooling. Paid media, SEO, and event partners, plus a stack that lets a small team move like a big one.

• Several years in B2B marketing. Including in demand generation at a high-growth B2B SaaS or fintech startup. Selling to financial services, private equity, or other sophisticated enterprise buyers is a strong plus.

• A Hub Spot power user. You've owned the marketing side yourself: workflows, lead scoring, attribution, and dashboards leadership actually uses.

• Full-funnel, multi-channel experience. Paid, email, social, web, events, field, and sponsor ships. You know which to lean on, and when.

• Pipeline…