Vice President of E-Commerce & Growth Marketing; Luxury Brand

American Exchange Group is a multi-brand consumer goods and fashion accessories company (~500 employees) headquartered in Midtown Manhattan. Our portfolio includes iTouch, Armitron Connect, Aerosoles, and Jonathan Adler. We're investing heavily in modern IT infrastructure, AI-driven automation, and a Microsoft-centric technology stack to support our brands' growth.

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Location:

New York, NY (Hybrid - Friday remote)

Reports To:

President

We are seeking a strategic, growth-focused, and operational Vice President of E-Commerce & Digital Growth to lead the global digital footprint for a newly acquired luxury brand. Reporting directly to executive leadership, you will own the full DTC P&L, oversee digital marketing strategy, manage the e-commerce tech stack, and optimize the end-to-end customer journey.

As the steward of our digital flagship, you will bridge performance marketing and brand storytelling—partnering closely with Creative, Brand Marketing, and Social Media teams to build high-converting, asset-rich digital campaigns. You will scale customer acquisition, deepen brand loyalty through CRM, and lead a high-performing digital team.

• P&L Ownership:
  Full financial accountability for the direct-to-consumer e-commerce business across North America ($18M+) and the UK ($2M+), driving top-line revenue, gross margin, and bottom-line profitability.
• Budgeting & Forecasting:
  Manage the brand's largest marketing budget, allocating performance spend dynamically across paid search, paid social, affiliate, display, and emerging channels to achieve target MER (Marketing Efficiency Ratio) and ROAS.
• Global Expansion:
  
  Oversee localized e-commerce strategies for international growth

• Platform Management:
  Oversee website architecture, site performance, UX/UI, site search, product taxonomy, and checkout flows to maximize conversion rate (CVR) and average order value (AOV).
• Tech Stack Optimization:
  Evaluate, integrate, and manage our digital technology stack (e-commerce platform, PIM, OMS, search/merchandising tools, personalization engines, analytics, and third-party apps).
• Operations & Fulfillment Synergy:
  Collaborate with logistics, customer service, and inventory planning teams to ensure optimal product availability, streamlined fulfillment, and premium unboxing experiences.

• Acquisition & Retention:
  Define the overarching strategy across performance channels (Meta, Google, Pinterest, Tik Tok, Affiliate) and retention streams (Email, SMS, Direct Mail).
• Asset Flow & Creative Integration:
  Work in lockstep with the Creative and Social Media teams to establish a continuous pipeline of high-converting visual assets, copy, and video content tailored to performance channels.
• Product Launch Execution:
  Partner with Merchandising and Product Design to translate seasonal collection launches into compelling digital site takeovers and digital campaigns.

• CRM Strategy:
  Lead customer segmentation, lifecycle marketing, and retention initiatives to drive repeat purchase frequency and Customer Lifetime Value (LTV).
• Data & Insights:
  Establish robust reporting dashboards tracking core digital KPIs (CAC, LTV, CVR, AOV, MER, bounce rates, churn). Translate data into clear strategic action items.

• Team Leadership:
  Manage and mentor a cross-functional digital team spanning site merchandising, performance marketing, CRM, and digital design.
• Omnichannel Alignment:
  Partner with Retail and Wholesale leadership to ensure cohesive product…