Director, Commerce Partnerships

Atmosphere TV New York, New York, United States

About Atmosphere TV

Atmosphere is the leading streaming TV platform built specifically for businesses. Unlike ad networks or signage companies, Atmosphere is the only true TV company whose first priority is to entertain television audiences outside of the home. Our content is designed to be fun, engaging, and worth watching, transforming waiting rooms, gyms, bars, and restaurants into better experiences for customers and better businesses for owners.

We are the first and only company to think about both the business owner and their customers when creating TV content. With 55,000+ venues and a global audience of over 150 million monthly viewers, Atmosphere is redefining what TV means outside the living room.

About the role

We're looking for a Director, Commerce Partnerships to open commerce media as a new market for Atmosphere. As part of our National Ad Sales team, you'll bring our Video, TV, CTV, and DOOH footprint across 55,000+ venues to commerce and shopper marketing buyers, positioning Atmosphere as an incremental supply source that reaches consumers in the real-world moments closest to purchase.

This is a builder role. You won't inherit a book of business. You'll prospect, open doors, and own the full sales cycle from first outreach through close, launch, and growth, with support from account management and ad operations. You'll work across the commerce and retail ecosystem, from brand and agency commerce teams to Retail Media Networks, and help shape Atmosphere's commerce go-to-market narrative.

In your first year, success means establishing that narrative and onboarding at least two net-new CPG partners and at least two net-new Retail Media Network partners.

This is a senior individual-contributor role with no direct reports at the start. As you prove out the business, we plan to invest in additional support staff, with the opportunity to build and lead a team dedicated to commerce media. As a new role, this position could be scoped to a Senior Director level for the right candidate.

Reporting to the VP of Programmatic Media. Preferred locations are New York or Chicago, and we're open to a remote candidate for the right fit. The role requires approximately 15% travel, scheduled at your discretion.

What you'll do

• Evangelize Atmosphere to commerce and shopper marketing buyers as a premium, incremental supply source, positioning in-venue TV as a proximity-to-purchase complement to the onsite and offsite channels they already buy.
• Partner with leadership, product, marketing, and insights to define Atmosphere's commerce media go-to-market narrative, value proposition, packaging, and sales materials.
• Build a net-new pipeline through self-sourced outreach to brand commerce and shopper marketing teams, agency commerce practices, and holding company commerce units.
• Own the full sales cycle, from prospecting and discovery through proposal, negotiation, close, launch, renewal, and upsell.
• Develop measurement-led proposals that answer commerce buyers' core questions (sales lift, incrementality, ROAS, closed-loop attribution, foot traffic, and new-to-brand reach) with internal insights and third-party measurement partners.
• Structure programmatic and direct deals (PMP, PG, and curated) that fit how commerce buyers activate, including through Retail Media Network (RMN) offsite programs and commerce-focused DSPs.
• Work directly with RMN partnerships, offsite, and demand teams to establish Atmosphere as an offsite supply partner, so commerce buyers can activate Atmosphere through the retailer ecosystems they already invest in.
• Collaborate with account management and ad operations on campaign launch, delivery,…