Associate Director, AEO Marketing Science

SALARY: $100,000 - $120,000

Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations.

LOCATION: New York (Hybrid)

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by You Tuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of Tik Tok, You Tube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, Shark Ninja, Google, Nike, Disney, and Coca-Cola.

Job title

Associate Director, AEO Marketing Science

Reporting of the role

Global VP of Marketing Science

Overview of the job

Reporting into Global VP of Marketing Science, the Associate Director, AEO Measurement will help build the measurement foundation of Influencer’s Creator-First AEO capability while contributing to our broader Marketing Science work across clients and campaigns.

This role is responsible for turning complex AI-search data into credible, usable intelligence. You will analyze how brands appear across AI engines, identify the sources and signals associated with those results, establish competitive benchmarks, and build measurement frameworks that help us understand how visibility and brand representation change over time.

Working closely with Creative Strategy, you will distill large amounts of data into the insights that actually matter — giving strategists, creators and clients a clear understanding of what is happening, where the opportunity exists and what we can learn from activation.

Alongside AEO, you will support overall Marketing Science responsibilities across campaign measurement, client reporting, insights and effectiveness.

Best things about the role:

• Help establish how one of creator marketing’s newest capabilities is measured and evaluated.

• Work with emerging AI-search datasets and turn them into meaningful client and strategic intelligence.

• Build measurement methodologies that connect creator activity with changes in AI discovery.

• Work across AEO innovation while remaining connected to broader creator marketing measurement and effectiveness.

Measures of success - in the first few months, you will have:

• A clear and credible measurement methodology for Creator-First AEO.

• Consistent AEO baselines and benchmarks established across client engagements.

• Complex data translated into actionable insights that directly inform creator strategy.

• High-quality, client-ready reporting that makes AEO performance understandable and credible.

• Strong integration between Marketing Science, Creative Strategy and activation teams.

• Increasing institutional knowledge around the signals associated with AI visibility and creator content.

• High-quality delivery across both AEO and overall Marketing Science responsibilities.

Roles & responsibilities:

AI Visibility & Intelligence

Analyze how brands are represented across AI-driven discovery.

• Use AEO data sources and platforms to understand how brands appear across AI engines.

• Analyze prompts, responses, citations, sources, topics and brand representation.

• Identify patterns in the sources, content types and third-party voices associated with AI responses.

• Surface gaps and opportunities that can inform creator strategy and activation.

Competitive Intelligence

Build a clear picture of brand performance relative to competitors.

• Benchmark clients against relevant competitors across AI visibility, citations, representation and share of voice.

• Identify where competitors are outperforming and…