Assistant Manager, Marketing, Jo Malone London NA

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including:
Estée Lauder, Aramis, Clinique, Lab Series, Origins, M
· A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Position Overview:

We are looking for an ambitious, results-driven Assistant Manager to join our team at Jo Malone London. This role is perfect for someone with strong leadership potential who thrives in a fast-paced, collaborative environment and is passionate about the beauty industry. The ideal candidate will take ownership of strategic initiatives, drive cross-functional collaboration, and contribute to key marketing decisions across product strategy, GTM, and trade marketing efforts.

With a desire to grow and develop within the beauty sector, you will play an integral role in shaping the future of our fragrance brand.

Key Responsibilities:

Key Responsibilities:

Product Strategy (25%)Lead the execution of category forecasting, product assortment strategies, and mix of business (MoB) management and analysis, ensuring alignment with overarching brand goals and budget constraints.

Drive key decisions across cross-functional teams to maintain timelines and meet launch objectives, delivering high-impact programs that directly contribute to category success.

Contribute to setting product strategy with a focus on growth and long-term brand equity, with a strong understanding of market trends and consumer demands.

Integrated Marketing (Paid, COOP + Earned) (25%)Contribute to the development of integrated marketing strategies across paid, earned, and co-op channels, ensuring tactical alignment with overarching marketing goals.

Evaluate campaign performance, analyze KPIs, and make data-driven adjustments to optimize outcomes across all channels.

Consumer and Competitive Insights (15%)Be at the forefront of data collection and competitive intelligence, providing actionable insights that drive decisions for product innovation and market positioning.

Generate and communicate weekly POS reports, monthly NPD reports, and additional insights from industry journals and social reports, ensuring these insights directly impact go-to-market strategies.

Use insights to recommend adjustments to product positioning, marketing tactics, and overall brand strategy, supporting both short- and long-term growth.

GTM Strategy (15%)Execute the full 360-degree marketing strategy for New Product Launches (NPL) and core animations, ensuring a seamless experience from concept through execution.

Play an active role in refining pricing, messaging, positioning, and content strategy, with a focus on enhancing brand perception and generating consumer excitement.

Collaborate with global teams to help optimize O+O assets and ensure alignment with brand standards, playing a key role in merchandising, review generation, and sampling.

Trade Marketing (10%)Partner with the commercial team to lead the execution of account-specific events, VM, and sampling programs, using data-driven insights to drive demand generation and elevate brand presence.

Serve as the go-to expert for assigned accounts, understanding specific needs, challenges, and best practices to maximize results at the retail level.

Leverage knowledge of global best-in-class tactics to innovate and push…