Executive Director, Regional Brand Creative - Estee Lauder, AERIN, Bobbi Brown & LAB Series

Title:

Executive Director, Regional Brand Creative – North America

Reports to:

VP CCH

Team:
The Americas Creative Content Hub

• Lead, mentor, and inspire the Regional Brand Creative team cluster, fostering a culture of creativity, collaboration, accountability, growth, and positivity.
• Establish and uphold the creative vision and quality across every North American consumer touchpoint.
• Concept and lead integrated 360° campaigns from idea through production, post-production, and final delivery.
• Provide overall direction for photo and video productions while developing the team's concepting, art direction, and leadership capabilities.
• Raise the bar by championing exceptional craft, thoughtful design, strong typography, and a culture of constructive creative feedback.
• Adapt Global campaigns for North America and develop regionally relevant design solutions that support business objectives.
• Partner closely with VP Regional Creative, Marketing, Online, Consumer Engagement, Global Creative, Creative Operations, and agency partners to deliver impactful, on-brand work.
• Serve as the North American steward of brand guidelines, ensuring consistency while evolving brand expression for the regional market.
• Oversee the full scope of North American content creation across regional campaigns, ecommerce, retail, and product launches, ensuring creative excellence at every scale.

• Lead planning across campaigns, high-volume asset delivery, productions, timelines, approvals, and agency partnerships.
• Balance multiple priorities while maintaining exceptional quality of execution in a fast-paced environment, understanding when to elevate craft and when to optimize for speed, efficiency, and scale.
• Partner closely with Creative Operations to prioritize work, streamline workflows, and ensure the timely delivery of ecommerce and campaign assets while maintaining brand standards.
• Anticipate challenges, solve problems proactively, and continuously identify opportunities to improve processes, increase efficiency, and scale creative output.
• Exercise strong creative judgment, knowing when to push ideas further and when to prioritize speed, efficiency, and flawless execution.

• Stay ahead of trends across beauty, fashion, culture, technology, and design to keep the brand culturally relevant.
• Drive creative brainstorming and champion new ideas, platforms, and ways of working.
• Monitor competitive activity and consumer trends to continually elevate the brand and inspire fresh thinking.

• Foster a culture of creativity, curiosity, inclusivity, and accountability.
• Lead with empathy, optimism, and high standards while creating an environment where people feel challenged, supported, and inspired to do their best work.
• Develop talent through mentorship, thoughtful design critique, and opportunities for growth.

• Exceptional creative taste with a portfolio demonstrating stellar design, typography, art direction, photography, and visual storytelling. Ability to adapt to established brand systems while creating original and compelling design solutions.
• Extensive experience leading integrated campaigns within beauty, fashion, luxury, or another design-driven industry, with the ability to balance breakthrough brand work and the ongoing delivery of high-volume digital, ecommerce, and CRM assets.
• Proven ability to build, mentor, and inspire high-performing creative teams.
• Experience concepting and directing event and experiential design.
• Strong strategic thinker who can translate business objectives into compelling ideas and meaningful consumer experiences.
• Experience leading photo and video productions from concept and casting through on-set art direction and…