Paid Media Manager

Location: New York

We are looking for a Paid Media Manager to lead high-impact social media advertising initiatives for a long-term contract opportunity. This role is ideal for a marketing specialist who can shape paid social strategy, develop compelling campaign content, and use platform insights to improve performance. You will work across social channels to strengthen brand visibility, expand audience reach, and drive measurable campaign results.

Responsibilities:
• Build and oversee paid social campaigns from planning through launch, optimization, and reporting across relevant digital platforms.
• Create audience-focused social media content and ad messaging that supports campaign goals and aligns with brand standards.
• Develop channel strategies that improve engagement, increase conversions, and maximize return on media investment.
• Monitor campaign performance regularly and adjust targeting, budget allocation, and creative elements to improve outcomes.
• Use social media tools and platform analytics to evaluate results, identify trends, and recommend data-driven improvements.
• Partner with internal stakeholders to align campaign priorities, timelines, and deliverables with broader marketing objectives.
• Test new approaches across creative formats, audience segments, and bidding strategies to uncover growth opportunities.