Director of Product Marketing

Location: New York

Who We Aread Marketplace is the largest global marketplace for Native Search advertising. For over 25 years, we’ve connected brands with consumers at the moment they express commercial intent beyond legacy search engines.

Today, our Native Search solutions are exclusively integrated across next-generation platforms where discovery happens, including web browsers, Buy Now Pay Later apps, and AI chat surfaces. Powered by vector search technology, our platform delivers relevant text and product ads that match consumers with the brands, products, and offers they’re actively seeking.

Our award-winning culture is grounded in the principles of Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness – our 5

Cs. These values drive us to turn complexity into clarity and create measurable value for consumers, advertisers, and publishers alike.

The Role The Director of Product Marketing will own product marketing strategy and commercialization for a portfolio of ad Marketplace products, solutions, and strategic initiatives. This person will determine how those offerings are positioned, packaged, launched, and scaled across priority audiences and markets.

Reporting to the VP of Product Marketing, the Director will operate with a high degree of autonomy, leading complex product marketing initiatives and partnering with senior stakeholders across Product, Sales, Marketing, and the broader business. They will translate product capabilities, customer needs, competitive dynamics, market signals, and commercial priorities into differentiated positioning and actionable go-to-market strategies that drive adoption, revenue, and market clarity.

The ideal candidate is an experienced, technical, strategic, and commercially oriented product marketer with deep knowledge of the advertising ecosystem. They can simplify complex products, bring a strong point of view, influence senior stakeholders, and independently drive work from strategy through execution in a fast-evolving category.

What You'll DoProduct Marketing Strategy and Commercialization Own product marketing strategy for a portfolio of products, solutions, and strategic initiatives.

Define the target audience, customer problem, market opportunity, value proposition, competitive differentiation, commercial narrative, and route to market for each offering.

Partner closely with the VP of Product Marketing to translate broader Product Marketing priorities into strategies and execution across assigned product areas.

Establish clear success measures for launches and GTM programs, including adoption, revenue influence, sales readiness, customer engagement, and market response.

Identify opportunities to improve product strategy, audience strategy, and commercial activation based on customer and market needs.

Ensure products are not only launched, but understood, adopted, sold effectively, and positioned to achieve their commercial potential.

Build repeatable templates, launch frameworks, messaging systems, and operating processes that improve the consistency and effectiveness of Product Marketing execution.

Positioning, Messaging, and Competitive Strategy Own differentiated positioning, messaging, value propositions, proof points, and claims for priority products and audiences.

Build audience-specific narratives for advertisers, agencies, publishers, and internal commercial teams.

Own competitive positioning for assigned product areas, including competitor analysis, differentiation, objection handling, and strategic response recommendations.

Translate product capabilities, performance data, customer evidence, market trends, and competitive intelligence into clear recommendations for Product, Sales, Marketing, and senior stakeholders.

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