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Manager, Integrated Marketing Operations

Job in New York, New York County, New York, 10261, USA
Listing for: JCPenney
Full Time position
Listed on 2026-10-10
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Communications, Creative Advertising / Marketing
Salary/Wage Range or Industry Benchmark: 76000 - 110000 USD Yearly USD 76000.00 110000.00 YEAR
Job Description & How to Apply Below
Location: New York

Overview

We are seeking a highly organized, proactive, and detail-oriented Creative Project Manager to oversee and shepherd creative initiatives across two iconic American lifestyle brands:
Brooks Brothers and Nautica.

  • In this role, you will serve as the operational backbone of creative project delivery, keeping high-volume day-to-day retail production running smoothly while managing timelines and asset deliverables for high-profile multi-channel campaigns. You will partner closely with brand & integrated marketing teams, internal creative leads (Art Directors, Copywriters, Designers), channel teams, and external agencies and vendors to establish clear workback plans, track deliverables, and ensure flawless execution.
  • The ideal candidate brings strong creative operations discipline from an apparel, fashion, or retail background, with proven expertise managing site, CRM, media, print production, and complex campaign schedules.
Primary Responsibilities

Creative Project Management for Business-As-Us-… – 50%

  • Recurring Workflows:
    Manage end-to-end production workflows for ongoing digital and promotional initiatives across both brands, including bi-monthly site flips, category landing page updates, CRM/email campaigns, promotional assets, paid media, signage requests
  • Print Trafficking:
    Manage in-store signage requests and print materials and collaborate directly with print vendors on specs, proofs, pre-press timelines, and physical delivery schedules.
  • Intake & Resourcing:
    Review incoming briefs and creative requests from Merchandising, E-Commerce, and Channel Leads; scope requirements, evaluate creative capacity, assign resources, and establish achievable milestones.
  • Review Cycles & Approvals:
    Facilitate review touchpoints with Art Directors, Copywriters, Designers, Marketing and requestor stakeholders; consolidate cross-functional feedback into clear, actionable revisions through final sign-off.
  • Asset Handoff:
    Ensure strict adherence to retail launch dates and channel specifications, managing final asset routing and trafficking to web development, marketing ops, and distribution teams without error.
Integrated Marketing Campaign Project Management (40%)
  • Workback Plans & Milestone Visibility:
    Build, maintain, and publish detailed campaign workback schedules for seasonal tentpoles, capsule drops, and milestone marketing initiatives (e.g., Spring/Summer, Fall/Holiday, and brand activations). Ensure high visibility across cross-functional teams so stakeholders know precisely what they must brief and by when.
  • Campaign Brief Deliverables Management:
    Track and oversee the execution of all creative deliverables tied to campaign briefs across channel teams (Paid Media, CRM, PR, Visual Merchandising/Retail, Social, and E-Commerce) from brief kickoff through production.
  • Timeline & Roadmap Tracking:
    Manage master production schedules for multi-asset campaign suites across digital, print collateral, in-store window graphics, direct mail, and video assets. Partner closely with shoot & post production teams for timeline development.
  • Risk Mitigation & Issue Escalation:
    Proactively flag production bottlenecks, competing brand deadlines, or resourcing deficits. Formulate pragmatic contingency plans and elevate critical path blockers to creative leadership with clear solutions.
Asset Distribution and Coordination (10%)
  • SLA & Channel Distribution:
    Ensure strict adherence to retail launch dates and channel specifications; manage final asset routing, quality checks, and packaging for web development, marketing ops e-commerce, and social media teams without error.
  • Agency & External Partner Coordination:
    Serve as the central coordination point between internal creative teams, external creative agencies, performance media…
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