Associate Director, Research & Insights

Job Title

Associate Director, Research & Insights

People Inc. is looking for an Associate Director of Research & Insights to lead our research strategy for our Beauty, Style, & Entertainment verticals (Core endemic portfolio: People, Entertainment Weekly, Instyle, Byrdie). Our high‑quality content is aimed at helping people make decisions, find inspiration, and take action. And our first‑party data is at the heart of informing everything we do—across powerful brands in home, food & beverage, tech, travel, family and health (including Better Homes and Gardens, Food & Wine, Travel + Leisure and All Recipes).

Hybrid 3x a week – New York. In‑office expectations:
This position is hybrid in‑office, with the ability to work remotely for up to 2 days per week.

Across our brands and platforms People Inc.'s content engages, informs and entertains over 175 million U.S. consumers each month. Our team helps Beauty, Style and Entertainment brands understand and connect with these consumers, using data to surface insights that inform content, media and advertising strategies.

• People Management
  • Advise and mentor analysts in both day‑to‑day work and project management – requires knowledge of media sales/strategic advertising process, broader industry landscape (B/S/E categories and media in general), and tools and resources for audience and content positioning.
  • Personnel administration – includes process management, time off management, identifying and flagging challenges, escalating development opportunities.
  • Personnel development – partner with Senior Director for development opportunities and career path growth within the team.
  • Task management – manage analyst workflows, monitor capacity, and ensure deliverables are timely and meet strategic objectives of stakeholders.
• Systems and processes – refining and maintenance of project trackers, dashboards, report macros, external calendars, etc.

• Collateral Creation & Curation – work with the Senior Director in the development and regular updating of collateral including category one‑sheets and go‑to‑market (GTM) materials for B/S/E sales and marketing teams and all other corporate divisions.
• Insights & Analytics – support and coverage for RFPs and day‑to‑day ad hoc requests when analyst bandwidth is stretched. Direct use of our toolkit (first‑ and third‑party solutions) to deliver insights and strategic recommendation.
  • Expertise in working with large data sets to synthesize information and draw out key insights.
  • Expertise in using multiple sources of data and information (syndicated, quantitative, qualitative, secondary, etc.) to guide business decisions.

College degree required.

• Proficiency with at least three (or more) of our tools or resources as a direct end user (includes com Score, MRI‑Simmons, Telmar, Looker, Tubular, and other social tools).
• Experience directly supporting an Ad Sales and Marketing team(s).
• Experience managing and mentoring analyst teams of three or more.
• Understand the digital advertising landscape, products, and trends important to industry media buyers.
• Strong interest in engaging with and understanding key audiences, topics, trends, and events to tie market and world events to audience insights.
• A true self‑starter who provides proactive ideas, understands organizational goals, and moves initiatives forward with a proven track record of leading projects from start to finish and delivering business value.
• An…