Account Executive

Barrows is a commerce experience agency dedicated to building the world’s leading experiences for brands and retailers. We combine creativity, strategy, and technology to turn moments of shopper engagement into moments of conversion. From shopper marketing and category transformation to retail toolkits, display design, CX strategy, and store design, we deliver end-to-end solutions that don’t just meet expectations, they reset them.

Backed by the scale and innovation of VML and WPP, we bring clients access to the best tools, technology, and talent as a sustainable competitive advantage. What sets us apart is not just what we deliver, but how we deliver it: a global team united by a can do spirit, relentless curiosity, and the belief that remarkable commerce experiences can transform both brands and the people who shop them.

• Support the account team with day-to-day client and project needs, responding promptly and professionally.
• Maintain client-facing status reports, action trackers, meeting agendas and recaps, ensuring decisions and next steps are
• clearly documented.
• Coordinate feedback, approvals, and information between clients, internal teams, partner agencies, and external vendors.
• Build a working understanding of the client’s brands, business priorities, retail channels, and key stakeholders.

• Support the development of clear project briefs by gathering inputs, confirming requirements, and organizing relevant background materials.
• Partner with Strategy, Creative, Design, Production, and Project Management teams to keep work streams aligned and moving forward.
• Help prepare client presentations, competitive examples, program recaps, and other materials that strengthen the team’s recommendations.
• Develop an understanding of shopper behavior, retail environments, and the role of commerce marketing in driving conversion.

• Work hand-in-hand with Project Management to coordinate timelines, deliverable lists, routing, proofing, and approvals across multiple concurrent projects.
• Review work carefully for accuracy, consistency, brand compliance, legal copy, specifications, and completion of client feedback.
• Track open questions, risks, and dependencies, escalating issues early and following through to resolution.
• Organize project files and ensure documentation is complete, current, and accessible to the broader team.
• Support program execution across in-store, digital commerce, retail media, experiential, and trade activation touchpoints.
• Manage client’s internal-facing POS platform, inputting important details for procurement and stakeholder purposes.

• Support the preparation and tracking of estimates, purchase orders, scopes, budgets, and invoice-related documentation.
• Monitor project hours and out-of-pocket costs against approved parameters, flagging potential variances to the account lead.
• Help document incremental client requests and ensure out-of-scope work is identified before execution.
  
  Contribute to a collaborative, positive, and high-performance team culture.
• Take ownership of assigned tasks, communicate progress clearly, and consistently follow through on commitments.
• Seek feedback, build category and agency knowledge, and actively develop the skills required to progress within Account Management

• 1–2 years of experience in a marketing agency, brand, retailer, commerce, experiential, or related environment; relevant internships may be considered.
• Interest in shopper marketing, retail activation, commerce, and the way brands show up across physical and digital retail environments.
  
  Alcohol beverage, CPG, retail, or trade marketing experience is a…