Social Media Coordinator

FRUITSTAND is seeking a part-time social media coordinator to take their brand understanding and translate the values of quality, community involvement, and authenticity into engaging social content.

This contract position offers a unique opportunity to gain hands‑on experience in social media marketing and contribute to our online presence and brand awareness. We are looking for someone to confidently align on brand priorities with our small NYC‑based team and execute on social media content and strategy.

60% Social Programming

• Create engaging and brand‑first short‑form video and image content for our social media platforms. Working with Brand and Product to ideate, then owning the process from shooting, editing, and uploading.
• Target: 3-4 posts a week (could change based on brand priorities/campaigns).
• Owning the shared content calendar: outlining shoot days, posting days, and managing your time for every step in between.
• Leverage content for our three content pillars:
• Quality Pulse:
  We create product highlights and styling videos to show the quality of our items and the behind the scenes process it takes to create them.
• Comedy/Entertainment:
  From skits to livestream clips in a bicycle cart, we want to create snappy moments that prioritize entertaining audiences and expose them to FRUITSTAND in the process.
• Misc Brand Atmosphere:
  Plugging into culture through creating educational posts/tapping into NYC community events/etc.

30% Admin

• Identify potential influencers and collaborations.
• Report on social metrics monthly and contribute to our paid social ad strategy.
• Attend strategy 2-3 meetings weekly with FRUITSTAND team to align on priorities, campaigns, and timelines.
• Submit weekly bullet updates to the team about deliverables and projects in progress.

10% Cross Functional

• Working with Brand and Product on ad hoc campaigns, shoots, and ideation sessions.

• Marketing, Film, Graphic Design, or Communications degree preferred, but open to any degree or related experience.
• 1-2 years of hands‑on experience in social media marketing, influencer marketing, content creation, or film production.
• Strong understanding of social media trends within the fashion and NYC space.
• Proficiency in social media tools like Meta Business Suite, Slack, Canva, Capcut, and Adobe Creative Suite.
• Excellent communication, time management, and content creation skills.
• Comfortable with being on camera if necessary.
• Work phone provided for shooting and editing
• Flexible hours and a hybrid work setup
• Close‑up, hands‑on experience at a fashion startup
• Direct mentorship and training with the founder
• Networking and event opportunities
• Potential for a full‑time role in the future
• Commuter assistance
• Learning stipend

• Location type:
  Hybrid
• Onsite location:
  Long Island City, New York, United States

• Hours:
  
  24 hours per week, flexible schedule, but aiming for 2 days onsite, 1 remote.
• 1 year contract
• Estimated start date:
  November 15, 2026

• Pay: 18-22 USD per hour
• Additional compensation:
  Performance bonuses

This job requires US work authorization. We are unable to sponsor Visas at this time.