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Director, Owned Channel Strategy & Personalization

Job in New York, New York County, New York, 10261, USA
Listing for: New York Life Insurance Co
Full Time position
Listed on 2026-10-11
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Strategy
Salary/Wage Range or Industry Benchmark: 137000 - 190000 USD Yearly USD 137000.00 190000.00 YEAR
Job Description & How to Apply Below
Location: New York

New York Life Investments (NYLIM) seeks a Director, Owned Channel Strategy to elevate the firm’s email, lifecycle, social, and owned-audience engagement. This role focuses on making owned channels strategic, measurable, and automated for advisor, institutional, client, and prospect audiences.

Reporting to the Head of Cross-Channel Marketing, the leader will own email strategy, segmentation, nurture journeys, testing, personalization, marketing automation use cases, and governance.

Are you ready to take on the Director, Owned Channel Strategy & Personalization role at New York Life Insurance Co?

We aim to respond to suitable candidates as soon as possible.

Full responsibilities and requirements are described in the listing above.

Learn more about the Director, Owned Channel Strategy & Personalization role in the description above.

We appreciate your interest in this position.

Join New York Life Insurance Co and contribute to our ongoing work.

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