Director - Paid Social; LDB

Job Title: Director, Paid Social (LDB)

Division: Corporate Digital and Marketing Office (CDMO)

Location: New York, NY (USA HQ - Hudson Yards)

Reports To: AVP, Paid Social

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility, to satisfy beauty needs and desires in their infinite diversity.

The Corporate Digital and Marketing Office (CDMO) puts the consumer at the heart of L'Oreal's business and drives digital innovation. CDMO delivers the best consumer experiences, develops new marketing models, and builds digital capabilities to futureproof the Group's business.

At L'Oreal, our Digital team is at the center of the company's digital transformation. We are determined to be pioneers in the new beauty tech world. By incorporating digital into everything we do, we are creating better relationships with consumers. When beauty and tech collide, the impossible can happen. Come join our dynamic team!

The Director, Paid Social (LDB) will help set the divisional social strategy for L'Oreal Dermatological Beauty (LDB) and oversee the day-to-day work of the agency's hands-on-keyboard social team. This role will connect agency partners with LDB brand media teams, helping develop and manage paid social strategy across the division's brand portfolio.

The Director will continuously analyze performance, develop and implement best practices, and partner with brands and the agency to establish processes and governance for planning and execution. In partnership with the AVP of Paid Social, the Director will also help upskill the organization, develop measurement frameworks and playbooks, and liaise with the global media team to support alignment with L'Oreal guidelines.

• Lead the development and management of the LDB divisional social strategy, ensuring alignment with brand goals.
• Serve as a key connection point between the agency's hands-on-keyboard team and internal brand media.
• Provide strategic guidance and day-to-day support to LDB Social Leads on paid social initiatives.
• Establish processes and governance for planning and execution to support high-quality, consistent campaign delivery across the division.
• Align paid social strategies with LDB brand objectives and consumer needs, while adhering to L'Oreal Global Golden Rules

• Provide strategic oversight and feedback on paid social plans before presentations to brands.
• Maintain visibility into brand briefs, strategic channel recommendation discussions, budget shifts and campaign check-ins.
• Analyze divisional paid social performance and translate findings into clear recommendations and next steps for stakeholders.
• Collaborate with LDB analytics partners on performance analysis and measurement.

• Identify relevant innovations, opportunities and technologies with external partners for LDB divisional or brand adoption and testing.
• Partner with LDB teams to aggregate campaign learnings and identify testing opportunities and capabilities.
• Help develop a learning agenda that supports ongoing testing, optimization, and innovation across the division.
• Develop measurement frameworks and playbooks to address key business questions and support L'Oreal USA.
• Partner with CDMO and LDB CDMO to monitor Golden Rules compliance and track progress against learning agendas.

• Expertise in social advertising platforms, including Meta, Tik Tok, Pinterest, Snap, Reddit and X, with a track record of delivering measurable business results.
• Ability to develop and implement media best practices across distinct social media ecosystems.
• Strong understanding of strategic planning and digital program implementation across the consumer journey.
• Ability to translate brand and campaign objectives into strategic recommendations and optimizations.
• Experience working with agency partners and internal teams, including providing strategic direction and feedback.
• Ability to analyze performance and communicate investment results, insights and recommendations clearly to stakeholders and leadership.
• Strong executive-level presentation, communication and influencing skills.
• Ability to collaborate effectively across teams and create clarity in a developing, cross-functional capability.
• Curiosity about social media…