Manager, Paid Social

Equinox is a category of one, setting the global standard for luxury health, wellness, and hospitality. Our spaces are intentionally elevated, our standards uncompromising, and our expectations high. We attract people who take pride in excellence, care deeply about quality, and want to be part of something that feels different the moment you walk through the door.

We are builders, operators, and innovators who believe great environments and meaningful human connection change lives. Diversity, belonging, and ownership aren’t slogans here, they’re how we work. At Equinox, colleagues don’t just support the business; they shape the future of wellness. Because for us, it’s not fitness. It’s life.

We create premium, immersive experiences where performance, hospitality, design, and human connection converge—and every detail matters. This is not a traditional fitness environment. It is a place where high standards, accountability, and pride in craft define the work.

Fueled by an entrepreneurial mindset, we trust our people with real responsibility and real impact. Growth is earned through action, learning is hands‑on, and careers are built by those who want to operate at the highest level. At Equinox, we don’t just offer opportunities—we offer long‑term pathways for people who want to do meaningful work in an environment that expects more and delivers more.

The
Paid Social Manager
is the internal channel owner for paid social channels. You will set the strategy and roadmap, direct and challenge the agency to execute with excellence, and close the loop between creative, audiences, budget allocation, and performance. This role owns the testing agenda and the measurement & performance narrative for paid social, partnering with Marketing Analytics to define what we track, how we learn, and how we communicate results across the org.

RESPONSIBILITIES

• Set objectives/OKRs, portfolio mix (prospecting vs. retargeting/loyalty), platform/format strategy (Meta, Tik Tok, Linked In), and geo/prioritization.
• Write briefs, define SLAs and QA standards, prioritize the backlog, enforce UTM/naming governance, run weekly WIPs/QBRs, and hold partners accountable for learning velocity and results.
• Build bottoms-up forecasts and scenarios; manage pacing/reallocation to deliver CPA/ROAS/payback targets in partnership with Growth, Finance, and Marketing Analytics.
• Own a structured test plan (creative concepts/variants, audience strategy incl. 1P data/clean audiences, bidding/tCPA/tROAS, placements/inventory, frequency & sequencing) with clear hypotheses, guardrails, and roll‑out criteria.
• Define conversion taxonomy, consent‑aware tracking, pixel/tag standards and server‑side conversions where relevant. Partner with Marketing Analytics to build dashboards/scorecards and deliver crisp weekly/monthly readouts; surfacing insights, wins, learnings, and clear recommendations.
• Translate auction and audience insights into creative briefs; track fatigue and creative win‑rates; partner with Brand/Creative on rapid iteration and CRO‑aligned landing experiences.
• Build/exclude/lookalike strategies using 1P data; maintain list hygiene and identity best practices; partner with Data/Analytics on alerting and acceptance tests to ensure accuracy.
• Manage platform reps (Meta/Tik Tok/Linked In) and agency partners; pilot betas responsibly and codify learnings for scale.
• Work closely with Growth, Brand/Creative, CRM, Digital Experiences/Web/App, and Marketing Analytics to align plans and convert insights into action.
• Uphold privacy‑safe targeting and measurement (GDPR/CCPA) and ensure brand suitability across buys.

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 4–6+ years managing paid social at scale…