Senior Manager, Influencer Marketing & Amplification Lead

• Full-time
• Employee Type:
  Regular
• Region: AMS - North America and Canada
• Work Persona:
  Flexible or Remote

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, Service Now is the AI control tower for business reinvention. Our Service Now AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better.

We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

About the Role:

Service Now is looking for someone who lives and breathes thecreatoreconomy across every platform that matters—someone who'sgenuinely, unapologetically terminally online and loves it.

You'reinternet fluent in the truest sense: you understand platform dynamics, creator ecosystems, and what makes content resonate, whetherit'son Linked In, Tik Tok, Instagram, You Tube, Meta, Substack, Reddit, X, or whatever platform isemergingnext.

The B2B AI influencer space is crowded with generic thought leadership and surface-level positioning—we need to differentiate by building the influencer program that proves B2B can be just as creative, culturally relevant, and engaging as any consumer brand. We need someone who gets creators, understands what makes content work, and can translate that fluency into world-class programming.

This role will drive the strategy and execution of Service Now's global influencer program to increase awareness,credibility and relevance.

You'llown our brand and audience buyer groups' influencer program while also steering an influencer center of excellence that spans the company—supporting cross-functional teams with their own influencer activations.

You'lldefine what "best-in-class" looks like and build the playbook that everyone else steals.

We'recreating the gold standard. If that excites you,let'stalk.

What You'll Do:

• Build and Steward the Center of Excellence:
  
  Establish and manage Service Now's influencer center of excellence—creating frameworks, best practices, toolkits, and measurement standards that cross-functional teams (talent brand,Service Now University, etc.) canleveragefor their own influencer initiatives. Serve as the connector across all influencer programs company-wide, ensuring strategic alignment, efficiency, and shared learnings.
• Own Brand Influencer Strategy:
  
  Build and execute Service Now's always-on global influencer program rooted in authentic, long-term creator relationships and audience engagement. Reach enterprise buyers where they spend time, testnew approaches, andidentifywhat drives real business outcomes (not just vanity metrics). Develop a portfolio of creator partnerships that sustain ongoing visibility, expand reach, and support product adoption across global markets. Align influencer programming with product launches, strategic initiatives, and growth strategies.
• Enable Global and Regional Execution:
  Own the global influencer strategy and framework while partnering with regional marketing teams to enable local execution. Provide the tools, insights, and best practices that allow regional teams to activate influencer programs that are culturally relevant and locally resonant.
• Identify Creative Opportunities:
  Own the creative vision for influencer activations—from social-first content to guerrilla marketing moments. Develop compelling creative briefs that inspire great work. Know when to go big with a tentpole activation and when a simple co-created Linked In post will…