Experimentation Analyst

Job Title: Experimentation Analyst
Location: New York

Company: Brit Box International

Reporting to: Manager, Testing & Customer Insights

Contract Type: Full Time / Permanant

BBC Studios’ Direct-to-Consumer (DTC) business brings premium content directly to North American audiences through two distinctive streaming brands:
Brit Box and BBC Select.

Brit Box, the ultimate streaming destination for British TV. We offer an unparalleled collection of thoughtfully curated entertainment—cleverly crafted and full of the charm, wit, and heart that define British storytelling.

Born from the BBC, our mission is to bring authentic British stories to our audiences. Launched in 2017, we are a small but mighty streamer that punches above our weight—available on every major platform and even featured among the bright lights of Times Square—and we’re just getting started.

BBC Select is a documentary streaming service that has been successfully operating since February 2021. It has established itself as the third-largest documentary streaming service in the US. With plans to expand through original commissions, territorial premieres, and new distribution platforms, BBC Select continues to serve a highly engaged audience that values educational, high-quality content. The integration of BBC Select into the DTC organization presents a strong opportunity to leverage shared capabilities, insights, and expertise to accelerate growth and enhance overall customer experience.

If you’re passionate about entertainment, thrive in a fast-paced environment, and want to play a meaningful role in our growth journey, this is your opportunity to be part of a dynamic Direct-to-Consumer business within BBC Studios, bringing the very best of British TV to fans everywhere.

As Experimentation Analyst, you will collaborate closely with multiple departments such as Marketing, Creative, UX and Product to design, execute, and monitor tests. Through testing, you’ll deliver improved results in areas such as paid media, key subscription metrics including trial-to-paid conversion, LTV and retention, and help ensure new launches and tactics are successful from the get-go.

Alongside this, you will help manage the day-to-day A/B testing workflow, from test intake through to results summaries and sharing learnings across the business. You will also communicate regularly with stakeholders to ensure tests are aligned, progress is visible, and insights are translated into clear actions.

This is an opportunity for a self-starter who can dig in and use both data-driven insights and testing techniques to drive growth within our company.

• Test Setup & Execution: Assist in designing and implementing A/B tests and multivariate tests for marketing campaigns, creative assets, and subscriber strategies in product/app, email, push etc.

• Project Management: Ensure all tests are tracked centrally, making all relevant updates to details and dates, proactively identifying conflicts and ensuring tests will start and end on agreed timelines.

• Monitoring & Reporting: Regularly monitor test performance, analyze results, and compile reports that detail findings and recommendations for future campaigns.

• Data Analysis: Utilize analytics tools to evaluate user behavior and conversion metrics, identifying trends and actionable insights to enhance marketing efforts.

• Collaboration: Work closely with the Senior Manager, marketing team, and creative team to ensure tests align with business goals and user needs.

• Subscriber Strategy Support: Contribute to the development of strategies aimed at attracting new subscribers and improving retention through data-driven insights.

• Continuous Improvement: Stay informed about industry trends and best practices…