Director, Campaign Insights & Measurement

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.

The Director of Campaign Insights & Measurement leads post-sale measurement and insights for Betches’ advertising partners. They own how we prove, explain, and grow the value of every campaign, from setting measurement plans at kickoff through in-flight optimization, wrap reporting, and ad effectiveness research.

The Director partners closely with Sales, Account Management, and the Branded Content team to turn campaign performance into clear, defensible stories that drive renewals and upsells. They manage the measurement vendors, tools, and benchmarks required to evaluate campaign outcomes against client KPIs.

• Own the post-sale measurement framework, defining standard campaign KPIs, success metrics, and reporting cadence alongside Sales leadership

• Deliver campaign insights and wrap reports that translate performance across social, video, podcast, newsletter, and custom content into strategic narratives for clients

• Manage ad effectiveness research, including brand lift studies, from study design through client readout

• Build and maintain campaign benchmarks that make Betches’ performance easy to contextualize and defend

• Partner with Sales and Account Management to surface results and learnings that drive renewals, upsells, and stronger future proposals

• Present campaign outcomes and insights to client and agency stakeholders with confidence and clarity

• Develop measurement plans at campaign kickoff, aligning with client teams on KPIs, deliverables, and data sources

• Produce mid-campaign and wrap reports that go beyond delivery metrics to explain what worked, why, and what to do next

• Build scalable templates and processes so reporting is consistent, accurate, and on time across all campaigns

• Maintain a centralized, accessible database of campaign results and benchmarks by category, format, and platform

• Aggregate learnings across campaigns into case studies and proof points for the sales team

• Scope, design, and manage brand lift and other ad effectiveness studies, including questionnaire development, audience segmentation, and competitive measurement

• Manage relationships with third-party measurement partners and evaluate new vendors and methodologies

• Interpret study results rigorously and translate them into honest, defensible client narratives

• Advise Sales on measurement offerings during the proposal stage so that what we sell is something we can measure

• Stay current on industry measurement standards and how they apply to social-first and creator-led content

• Partner with the Branded Content team to share performance insights that inform creative, format, and distribution decisions

• Feed post-campaign learnings back into pitch materials and future proposals

• Work with Sales, Account Management, and campaign operations to ensure clean data handoffs and accurate tracking from launch to wrap

• Increase the use of campaign data in sales planning and client strategy conversations

• 6-8+ years of…