Sr. Manager, Shopper Commerce

Bel is part of a mission-driven, family-owned company with 160 years of innovation and social purpose, a presence in 120 countries, and a commitment to repositioning the role of snacking to help support a balanced diet. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, Bel U.S. creates delicious fruit, veggie, and dairy portion-sized snacks that bring nourishment, joy, and convenience to everyday life.

Guided by the values of care, dare, and commit, Bel is committed to the Fight for Better Snacking—delivering accessible, portion-sized options while advancing sustainable innovation, healthier snacking, regenerative agriculture, circular economy, and community support. Bel’s mission gives the company a powerful platform to show up credibly at industry moments that shape conversations, partnerships, and the future of food.

The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI;
Brookings, SD;
Traverse City, MI; and Nampa, . #IWork For All For Good

The Sr. Manager, Shopper Commerce plays a key role in shaping and executing innovative omnichannel shopper marketing and commerce strategies that drive brand growth, household penetration, and loyalty for Bel Brands’ portfolio of products, including fruit, vegetables, cheese, and yogurts, across strategic retail partners, with a particular focus on Walmart and Sam’s Club. Reporting to the Senior Director of US Shopper Commerce, this role collaborates closely with Brand Marketing, Sales, and Retailer Partnerships to set clear priorities, influence key decisions, and implement data-driven programs that win with shoppers—both in-store and online.

This position will leverage shopper insights, analytics, and emerging technologies (such as AI) to optimize engagement, visibility, and conversion across our key retail partners, supporting sustainable category growth. Success in this highly cross-functional role requires a proactive, solutions-oriented mindset, strong ownership, and the ability to move quickly while building and scaling impactful programs in a dynamic environment.

• Strategy Leadership:
  • Shape and lead the annual shopper commerce plan for strategic retailer partners, integrating national brand campaigns with retailer-specific activation plans across multiple brands and categories.
  • Champion data-driven shopper, category, and retailer insights to identify growth opportunities, shape strategic recommendations, define KPIs, and ensure alignment with overall company objectives.
• Cross-Functional Leadership & Execution:
  • Lead cross-functional alignment across Sales, Brand, Digital Commerce, and agency partners, influencing decision-making and driving clarity across complex initiatives to bring programs to market with speed and excellence.
  • Operate with a strong sense of ownership—proactively identifying opportunities, solving problems, and driving initiatives forward with momentum.
• Retailer Partnerships & Omnichannel Execution:
  • Drive strategic relationships and lead shopper commerce strategy for assigned retail partners to secure best-in-class placement, programming, and conversion.
  • Provide strategic oversight of retailer Search, partnering with internal teams and agencies to guide keyword strategy, investment, optimization, and performance measurement.
  • Oversee go-to-market planning for product launches, seasonal events, and key initiatives across all channels including e-commerce and out-of-home channels.
  • Partner closely with Sales teams to align on retailer priorities, unlock joint business opportunities, and deliver measurable growth.
• Budget & Resource Management:
  • Own shopper marketing budget planning,…