Manager, Social Media

Job Description Summary The Manager, Nail Social Marketing is responsible for developing and executing comprehensive social media strategies that drive brand awareness, engagement, community growth, and business performance across the Impress nail brand. This role leads organic social marketing, community management, influencer and UGC initiatives, content strategy, analytics, competitive intelligence, and social-first campaign execution while partnering cross-functionally with Marketing, PR, Creative, Digital Commerce, and external agencies.

Job Description Summary The Manager, Nail Social Marketing is responsible for developing and executing comprehensive social media strategies that drive brand awareness, engagement, community growth, and business performance across the Impress nail brand. This role leads organic social marketing, community management, influencer and UGC initiatives, content strategy, analytics, competitive intelligence, and social-first campaign execution while partnering cross-functionally with Marketing, PR, Creative, Digital Commerce, and external agencies.

The position serves as the voice of the brand across social platforms, leveraging consumer insights, emerging trends, and performance data to create engaging content and foster meaningful relationships with consumers, creators, retailers, and brand advocates.

• Develop and execute platform-specific social media strategies aligned with business and brand objectives.
• Create integrated social media plans supporting product launches, seasonal campaigns, retailer initiatives, and key marketing moments.
• Manage editorial calendars and content roadmaps across Instagram, Tik Tok, Facebook, Pinterest, and emerging social platforms.
• Identify opportunities to leverage trends, platform innovations, and cultural moments to maximize brand relevance and engagement.
• Develop creative content concepts and campaign ideas that support brand growth and consumer acquisition.

• Oversee daily community management across all social channels.
• Monitor and respond to consumer comments, questions, and direct messages in a timely manner.
• Ensure all brand interactions align with brand voice, values, and customer experience standards.
• Track and engage with user-generated content opportunities.
• Escalate customer service concerns, reputation issues, and crisis situations as needed.
• Support hiring, onboarding, and management of community management resources.

• Develop, write, and publish engaging social-first content across multiple formats.
• Create content including static posts, carousels, short-form videos, reels, Tik Tok content, stories, and UGC assets.
• Lead content production from concept through execution.
• Design and develop social graphics, templates, and supporting creative assets.
• Optimize content using social platform best practices and performance insights.
• Manage content scheduling, publishing, quality assurance, and approvals.

• Identify and cultivate relationships with influencers, creators, and brand advocates.
• Manage influencer collaborations from outreach and negotiations through execution and reporting.
• Source, negotiate, and secure user-generated content rights for brand usage.
• Develop creator partnership strategies that support brand awareness, engagement, and conversion goals.
• Oversee gifting programs and influencer seeding efforts.

• Lead social support for major launches, promotions, and retailer-specific programs.
• Collaborate with retail partners including Ulta, Target, Walmart, CVS, Sally Beauty, and others to support marketing initiatives.
• Coordinate social content needs across internal stakeholders and external partners.
• Manage social components of giveaways, sweepstakes, and community activation programs.

• Track, analyze, and report on key social KPIs including:
  • Engagement
  • Reach
  • Impressions
  • Follower Growth
  • Video Views
  • Click-Through Rates
  • Community Health Metrics
• Utilize analytics tools including Dash Hudson, Meta Business Suite, Tik Tok Analytics, You Tube Analytics, and Google Analytics.
• Translate performance data into actionable insights and optimization recommendations.
• Present regular performance reporting to leadership and key stakeholders.

• Conduct weekly and monthly competitive analyses.
• Monitor industry…