Ralph Lauren Brand Marketing Senior Associate, Master Brand

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

Ralph Lauren is seeking a passionate, highly collaborative marketer to join the Global Brand Marketing team as Senior Associate, Master Brand. This is an opportunity to play a central role in shaping and activating campaigns that build the Ralph Lauren brand, deepen consumer engagement, and connect storytelling across every platform and touchpoint. Reporting to the Head of Global Brand Marketing - Master Brand & Licensing, this individual will support the development and execution of World of Ralph Lauren campaigns, cross-brand storytelling, and key global brand initiatives, helping translate strategic priorities into clear plans and strong execution.

The role sits at the center of the organization, with opportunities to collaborate across Brand, Creative, Communications, Media, Digital, Insights, Merchandising, and Regional Marketing teams. The Senior Associate will help connect functions and regions, coordinate campaign development, and ensure ideas move from strategy through execution with clarity and consistency. This role is for someone who is energized by marketing, campaigns, culture, and consumer behavior;

who enjoys bringing people and work streams together; and who is equally comfortable contributing to strategic thinking and driving the details that bring an idea to life. Success in the role will come from strong project management, communication, and collaboration skills, a high level of attention to detail, curiosity about new ways of working, and a genuine interest in brand building, fashion, culture, and the Ralph Lauren brand.

• Master Brand Strategy & Planning
• Support the development of global Master Brand strategies and seasonal plans aligned to company objectives and the Ralph Lauren brand vision
• Help translate long-term brand priorities into clear campaign plans, presentations, and working documents
• Support consumer, cultural, and competitive research to inform brand recommendations and storytelling
• Maintain visibility into key brand moments and multi-season plans to support consistency across teams
• World of Ralph Lauren / Gold Star Campaign Development
• Support the day-to-day development and execution of World of Ralph Lauren / Gold Star campaign platforms
• Help develop campaign briefs, workback schedules, deliverable lists, and cross-functional planning materials
• Coordinate feedback, approvals, and asset needs across Creative, Brand, Media, Communications, Digital, and Regional teams
• Help ensure Master Brand storytelling is cohesive across categories, channels, and consumer touchpoints
• Global Brand Planning & Calendar Management
• Support the development and ongoing management of the global brand calendar across regions, channels, and categories
• Track key milestones, dependencies, and deliverables to help ensure priority brand moments stay on schedule
• Coordinate inputs from brand and regional teams and help maintain clear, current planning documents
• Support the communication of key updates, changes, and decisions across stakeholders
• Cross-Functional Partnership & Execution
• Partner with Design, Merchandising, Creative, Communications, Media, Digital, Insights, and Regional Marketing teams to bring initiatives to life
• Support development of briefs, toolkits, and materials for regional and channel teams
• Help coordinate meetings, status updates, recaps, and follow-ups across cross-functional work streams
• Build strong working relationships across a highly matrixed…