Social Content Creator

Blossom Health exists to solve the mental health epidemic in America by partnering with psychiatrists to expand access to affordable, timely, clinically-effective mental healthcare. Our AI-native care platform is loved by hundreds of clinicians and tens of thousands of patients.

We’re a Series A company with $20M+ raised from Headline, Village Global, and the founders of General Catalyst, Flatiron Health, Sword Health, Fay, Elemy, Zip, Blank Street, Assured, Bridge, Birches Health, and Enzo Health.

We’re looking for a Founding Social & Content Creator to build Blossom’s social presence into a major engine for brand awareness, trust, and growth.

This is not a traditional social media manager role
. We’re looking for someone who can take an idea from a blank page to something people actually want to watch, share, save, and talk about.

You’ll own Blossom’s organic presence across Tik Tok, Instagram, and Facebook from end to end: developing concepts, filming, editing, publishing, engaging with our community, studying performance, and figuring out what to make next.

You’ll also create UGC-style content that can cross over into paid acquisition, working closely with our marketing team to develop hooks, concepts, and creative variations for Meta and Tik Tok.

This is a highly autonomous role. We want someone who has strong creative instincts, moves quickly, understands internet culture, and is excited to build our platforms rather than inherit an existing playbook.

• Build something from the ground up: You’ll have the opportunity to shape how one of the fastest-growing mental healthcare companies in the country shows up online

• Actually create: This isn't a role where you brief agencies all day. You'll have the autonomy to ideate, shoot, edit, publish, experiment, and iterate yourself

• Your work will be measurable: We want to build social into a real growth channel, not just a place where we post company updates

• Make mental healthcare interesting: Turn complicated, sensitive, and sometimes intimidating topics into content people actually want to consume and share

• Move fast: Test ideas quickly, learn what works, double down on winners, and kill what doesn't

• High trust and autonomy: We care about results and creative judgment. You'll have significant ownership over what Blossom looks and sounds like online

• Own Blossom’s day-to-day presence across Tik Tok, Instagram, Facebook, and emerging social platforms

• Develop Blossom’s organic social strategy, recurring content formats, creative concepts, and publishing cadence

• Concept, script, film, edit, and publish short-form video from start to finish

• Be comfortable appearing on camera and pulling other members of the Blossom team into content

• Build repeatable content franchises that audiences recognize and want to come back to

• Identify trends, conversations, hooks, and formats early and figure out how Blossom can participate without sounding forced or corporate

• Create UGC-style paid creative for Meta and Tik Tok, including multiple hooks, cuts, and calls to action for testing

• Work with creators, clinicians, patients, and members of our team to source and produce compelling content

• Manage and grow our social community through comments, DMs, and conversations

• Navigate mental-health content thoughtfully while following privacy, clinical review, and escalation guidelines

• Track performance across views, reach, watch time, shares, saves, follower growth, profile visits, and site traffic

• Use performance data to constantly refine what we create and where we invest our time

• Stay obsessed with what is happening on the internet and continuously experiment with new formats, platforms, creators, and ideas